Issue 7. Q1 2004
Conde Nast to launch new brand extensions and stand-alone mags. Bookstores and libraries, major points of sale for subscription shy Latinos? New ad-sales network bets
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Conde Nast to launch new brand extensions and stand-alone mags. Bookstores and libraries, major points of sale for subscription shy Latinos? New ad-sales network bets
It´s free!
Content analysis, Spanish? Yes, but whose Spanish?
New dailies, Hispanic newspaper launches: What has been learned so far?
Expanding from TV to print
Hola USA?
Ambitious Colombians
Panregional / Publicitas Latin America moves into the US Hispanic market…
La Opinión, better if minority owned?
People en español included in Growth Markets Group
Hispanic custom publishing…
Adelante!
HDN offers free web hosting for a piece of online ad sales…
Welcoming more, and needed, research
Low score for magazines and newspapers
The challenge of marketing books to Hispanic readers…
Direct marketing underutilized
The Sacramento Bee counts on Classifieds
Working it out
New weekly hits “La Gran Manzana” in spring…