Libros y más libros

Book publishers and retailers are betting on Spanish books to increase sales in the now stagnant US $26 billion American book publishing market. According to the Association of American Publishers, there are currently 30,000 Spanish titles available in the US, compared to 5,000 in 1998. Large bookstore chains such as Borders and Barnes & Noble have patrons who shop exclusively for Spanish-language books. Borders has opened heavily stocked Spanish bookstores in Puerto Rico, Miami and California. Last month, Barnes & Noble, the nation's largest bookseller, announced plans to expand Spanish-language book sections in its stores.


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

CNN en Español’s SVP Cynthia Hudson Shares Plans to Address Growing Hispanic Audiences

CNN en Español’s SVP Cynthia Hudson Shares Plans to Address Growing Hispanic Audiences

Portada and CNN en español joined forces at the first Thought Leadership Breakfast for the Multicultural Markets in New York. We asked Cynthia Hudson, SVP and General Manager of CNN en Español and Hispanic Strategy for CNN/U.S., about CNN en español's goals for this year, and how their recent agreement with Nielsen will help achieve those goals. CNN en Español, the sole 24-hour Spanish-language news network in the U.S., will have access to Nielsen's Hispanic demographic data, which will help CNN reach Hispanic audiences more effectively.


Latcom’s CEO Valentín Bueno: “Out-of-Home Advertising is Unique Because It Is Democratic”

Latcom’s CEO Valentín Bueno: “Out-of-Home Advertising is Unique Because It Is Democratic”

We talked to Valentín Bueno, CEO at Latcom, about why out-of-home advertising is growing more than any other advertising media. Out-of-home advertising has always been important, but technological advancement creates more and better opportunities for engaging consumers, which means the industry needs to adapt just as other advertising media. 


Tampico’s Marta Gerdes: “The Key to Marketing is Staying True to the Brand’s Essence While Keeping the Consumer at the Forefront”

Tampico’s Marta Gerdes: “The Key to Marketing is Staying True to the Brand’s Essence While Keeping the Consumer at the Forefront”

Tampico has updated its branding for the first time in about 25 years. A new, refreshed image will help Tampico reach its consecrated consumers, as well as the new generations.