Free dailies for young New Yorkers…
The Tribune backed amNewYork, a five-day commuter tab aimed at young readers, hit NYC streets Friday October 10th with a 32-page edition. Sources at Tribune interviewed by Portadatm admit that Hispanics are younger than the average po-pulation. In the future, they say, there might be some cross-promotion between amNew York and Hoy-New York. However, they note that amNewYork is primarily catering to English-language speakers, while Hoy-New York is geared towards Spanish-dominant Hispanics.
Metro is also looking to expand to New York with a free daily for young commuters. The Swedish group already publishes free dailies in Boston and Philadelphia.
...and new plans from big publishers.
Knight Ridder is contemplating new publications for Spanish-speaking audiences. Joe Natoli, new publisher of The Philadelphia Inquirer and former executive at The San José Mercury News and The Miami Herald, recently noted that his experience has taught him about the value of serving readers in various ways. This, he said, includes publishing non-English language print editions. He said that he would look to serve readers beyond the two major Philadelphia dailies (Philadelphia Inquirer and Philadelphia Daily News).
The Mason City Globe (Lee Enterprises, circ. 18,651 daily, 23,831 Sunday) published a special bilingual Sunday newspaper report in mid-September. The supplement aims to introduce northern Iowa residents to the growing Hispanic community in Mason City. Lee also publishes Hispanos Unidos (weekly, circ. 21,000) in Escondido, CA.
During the last 18 months, Gannett has started more than 220 new U.S. publications, including some Hispanic publications (see “Gannett steps up efforts to reach Latino readers”, page 11 Portadatm No. 4, July/August 2003).
According to the Latino Print Network, a Carlsbad, CA, marketing and research company, mainstream newspapers own 46 Hispanic publications - nearly all of them weeklies - that have a combined circulation of 2.9 million.
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