More publications and advertising to monitor
Media Economics Group, a Miami-based competitive intelligence provider for the advertising and media industry, recently announced that it gained new subscribers. These include Editorial Televisa (publisher of nearly 20 Hispanic titles), Hispanic Publishing Group (publisher of Hispanic Magazine and Hispanic Trends), Media Planning Group, and Zoom Media Group (publisher of Loft and Poder). American Baby Group/Meredith Publishing, Ideas Publishing Group, Reader's Digest Selecciones, and Ser Padres Magazine (G&J USA) have also renewed their agreements. Other Media Economics clients include American Media, AOL & AOL Latin America, Editorial Televisa, Hispanic Business, La Opinión, People en español, Starmedia.com, Univision.com, and YupiMSN. Media Economics Group is in the “early stages” of discussions with Nielsen Monitor Plus to provide Nielsen with its data on advertising spending in Hispanic magazines. Several firms that provide advertising expenditures reporting and circulation auditing services for Hispanic print media are now entering the market. TNS Media Intelligence/CMR recently announced the November launch of a new service to monitor Hispanic print media advertising expenditures.
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