More publications and advertising to monitor

Media Economics Group, a Miami-based competitive intelligence provider for the advertising and media industry, recently announced that it gained new subscribers. These include Editorial Televisa (publisher of nearly 20 Hispanic titles), Hispanic Publishing Group (publisher of Hispanic Magazine and Hispanic Trends), Media Planning Group, and Zoom Media Group (publisher of Loft and Poder). American Baby Group/Meredith Publishing, Ideas Publishing Group, Reader's Digest Selecciones, and Ser Padres Magazine (G&J USA) have also renewed their agreements. Other Media Economics clients include American Media, AOL & AOL Latin America, Editorial Televisa, Hispanic Business, La Opinión, People en español, Starmedia.com, Univision.com, and YupiMSN. Media Economics Group is in the “early stages” of discussions with Nielsen Monitor Plus to provide Nielsen with its data on advertising spending in Hispanic magazines. Several firms that provide advertising expenditures reporting and circulation auditing services for Hispanic print media are now entering the market. TNS Media Intelligence/CMR recently announced the November launch of a new service to monitor Hispanic print media advertising expenditures.


Trackback from your site.

Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA

GroupM’s Susan Schiekofer and Undertone’s Michael Pallad Will Discuss Brand Safety at #PortadaNY

GroupM’s Susan Schiekofer and Undertone’s Michael Pallad Will Discuss Brand Safety at #PortadaNY

Do digital advertising standards and policies need to change in the light of fake news, transparency and ad fraud issues? Hear from the executive responsible for digital trading and implementation across all of GroupM’s agencies about what needs to be done so that brands demands are 100% met.



Women in Marketing and Media: If You Don’t See Her, You Can’t Be Her

Women in Marketing and Media: If You Don’t See Her, You Can’t Be Her

Although women are increasingly more visible in the industry, there’s still a long path to go towards women achieving their full potentials and pushing their untapped capabilities to the maximum, especially for Hispanic and African-American women, who feel their barriers are even higher.