Flat spending in luxury advertising

The Iraq war, a relatively weak US economy and SARS have made 2003 a difficult year for Mexican magazines in the luxury category. Deborah Burns, who handles US brand advertising (e.g. Calvin Klein) in Latin America at Interdeco Global Advertising (Hachette) in New York, tells Portadatm that Mexico is by far the most important Latin American market in terms of advertising sales. Her main magazine in the Mexican market is Elle en español (circ. 125,000, CPM US $72). It is published by Hachette´s Mexican partner Grupo Expansión.


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