Coca Cola-McAnn Erickson win award

Coca Cola won the Gold in a print media ad competition sponsored by Crain Communications publications Advertising Age and El Asesor, a Mexico City business weekly. The Coca-Cola Export Corp.'s print ad, called “Barrera,” contrasts men's and women's soccer teams lining up for penalty kicks. The men cover their genitals, the women their breasts. The ad, by Interpublic's McCann-Erickson Mexico, promotes Coke's sponsorship of a men's and women's soccer tournament. McCann-Erickson also took the silver award for a Nescafé ad called “El Perfumero.” The bronze award went to BBDO-Mexico for a Dodge ad called “Woman.”


Trackback from your site.

Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA


GroupM’s Susan Schiekofer and Undertone’s Michael Pallad Will Discuss Brand Safety at #PortadaNY

GroupM’s Susan Schiekofer and Undertone’s Michael Pallad Will Discuss Brand Safety at #PortadaNY

Do digital advertising standards and policies need to change in the light of fake news, transparency and ad fraud issues? Hear from the executive responsible for digital trading and implementation across all of GroupM’s agencies about what needs to be done so that brands demands are 100% met.