Breaking up…

In August, Spanish financial daily Cinco Dias (circulation 28,000), owned by Spain's Grupo Prisa, stopped publication of a four page Wall Street Journal insert. Cinco Dias had published the insert, edited by The Wall Street Journal Americas' New York team, since 1997, and was the only newspaper in Spain to carry these branded pages. Dow Jones, publisher of The Wall Street Journal Americas, has agreements with more than twenty major newspapers in Latin America, who publish these inserts in Spanish and Portuguese.

...and a new relationship.

Cinco Días announced a new agreement with Executive Excellence magazine. The magazine's Spanish edition, published by Provo, Utah-based Executive Excellence Publishing, will appear as a monthly insert in Cinco Dias. Advila Europe and AMB will launch the publication and sell advertising space and sponsorships. With the new agreement with Cinco Dias, the Spanish edition of Executive Excellence increases its circulation to 65,000 copies. Executive Excellence targets executives interested in new management strategies, covering topics such as leadership, time-management, team building, social responsibility and managing change. Spanish authors will contribute articles to the publication, said Javier Vila, editor of the Spanish edition of Executive Excellence>

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Editorial Staff @portada_online

Portada Staff

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Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Miami-based agency Nobox has tapped Marcus Kawamura as Chief Creative Officer to drive brands’ engagement with consumers by generating big ideas and delivering them on multiple platforms. Rapidly shifting technology requires brands to speak with consumers on multiple platforms, but Kawamura says engaging consumers requires deep brand understanding, big ideas, and the ability to entertain and react quickly to opportunities.