Pan-American radio program makes history
On May 11th the new radio program “Latitud 40” aired simultaneously in Colombia, Costa Rica, Chile, Panama, Mexico and Miami (USA), offering two and a half hours of the top music from each of the six countries. Additional programming included music and entertainment news and exclusives, and interviews with music stars.
It was the first time in the history of Latin American radio that a program was offered simultaneously in these countries.
“Latitud 40” is broadcast weekly on the radio stations and programs of “Los 40 Principales,” a Latin American youth radio station that Grupo Latino de Radio (GLR) is developing. The program is modeled after “Los 40 Principales,” a popular music program for youth broadcast by Grupo Prisa's Cadena SER. GLR has 400 member stations in the U.S. and Latin America and an audience of 15 million. Caracol Radio (Colombia), Consorcio Radial Chileno (Chile), W Radio (México), GLR Costa Rica, Caracol-Miami and Caracol-Panamá are all part of this network. GLR owner Grupo Prisa publishes newspapers in Spain (El Pais, Cinco Dias, As, Rolling Stones) and has investments in Latin American newspaper publishing (Bolivia) and book publishing (Editorial Santillana, most of the region).
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