Not print focused

Medialink named Gloria Baca account manager for the newly created Hispanic services division. Baca will be based in New York. Medialink specializes in profiling companies and high executives of companies in the news. It distributes this content mainly through broadcast TV. Print media vehicles are targeted through press releases by newswire services.


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Editorial Staff @portada_online

Portada Staff

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Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Two years ago, the large-format retail store chain Curacao, headquartered in Los Angeles, began to send out automated emails based on customers’ interactions on Curacao’s website. The results have proven impressive, and Curacao plans to roll out new features offered by its automated emailing tool in the coming months.