Newspapers, soon “on the air”

How has the loosening of newspaper-TV broadcast ownership rules affected Hispanic print media? Will relaxed FCC rules lead TV executives and newspaper publishers to merge more assets in order to cross-promote them to Hispanics? As it turns out, large media groups like Tribune and Belo already own both newspapers and broadcast stations in the same market (see chart). The recently overwritten FCC rule was instituted in 1970 and granted waivers to companies like Tribune and Belo that had already established cross-ownership in a specific market.

Other companies such as Knight Ridder, who owns Miami's El Nuevo Herald, and the twice weekly paper La Estrella in Dallas-Fort Worth, as well as the larger English sister papers The Miami Herald and The Dallas-Forth Worth Star Telegram, might try to increase their clout by buying up TV stations in the Miami or Dallas-Forth Worth markets. However, Anthony Ridder, CEO of Knight Ridder, which does not currently own TV stations, says that he sees no benefits in combining newspaper and TV operations. Other large US newspaper chains, like Gannett and Tribune, do see economic advantages in merging media platforms..


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Editorial Staff @portada_online

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