New title in the luxury magazine category
Editorial Televisa launched Ocean Drive Mexico in April. Miami based Ocean Drive Inc, publisher of Ocean Drive and Ocean Drive en español (see “Wealthy Floridians, a tantalizing audience for Latin-American and US publishers,” page 13, Portadatm No. 3 May/June 2003), gets a 7-10% revenue share in exchange for the Mexican rights to the brand and some of its content. Luxury goods advertisers now have a wide selection of print media platforms that they can use to reach high purchasing power individuals in Mexico. In addition to Ocean Drive>Mexico, Editorial Televisa also publishes the high-society gossip magazine Caras, launched in December 2002, which targets the same demographic. Editorial Expansion publishes Quién, a magazine featuring actors and other celebrities from the Mexican entertainment and cultural world.
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