Magazines content on Esmás.com

Editorial Televisa recently decided to publish content from many of its magazines on Televisa's website Esmás.com. This way, Editorial Televisa promotes its magazines on a popular Mexican Internet site and, at the same time, reduces the substantial costs Televisa incurred when Esmás.com had its own journalists producing content for the website.


Trackback from your site.

Editorial Staff @portada_online

Portada Staff

Leave a comment

MORE FROM PORTADA



Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Miami-based agency Nobox has tapped Marcus Kawamura as Chief Creative Officer to drive brands’ engagement with consumers by generating big ideas and delivering them on multiple platforms. Rapidly shifting technology requires brands to speak with consumers on multiple platforms, but Kawamura says engaging consumers requires deep brand understanding, big ideas, and the ability to entertain and react quickly to opportunities.