Latina targets the teen market…
“According to the latest Census, one in five teens is Hispanic, so we expect that this will be a very good place for Latina to be,” David Kahn, publisher of Latina, told Portadatm.
...partners with Avon...
Latina and Avon are currently evaluating their marketing partnership and looking for new opportunities. “This year we hope to team up with Avon Mark, a new brochure that Avon will debut, specifically targeting the youth market - women ages 16-24.
This will represent Avon's major strategic initiative for the fall of 2003. We're very excited about the possibility of this partnership,” said Kahn.
...and hopes to increase rate base in February 2004.
Latina recently increased its rate base from 250,000 to 300,000. According to Kahn, “it is set to be raised again next February to 350,000.” Kahn said that in the first half of 2003, advertising revenues were up 52% according to data submitted to the Publisher's Information Bureau. In June, Latina named Raul Martinez as its new creative director. Martinez will oversee all aspects of art, design and photography at the monthly magazine. Martinez has worked in different capacities for magazines such as Italian Vogue, Inside View Magazine, American Vogue, Harper's Bazaar, House & Garden and Rolling Stone>
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