A new publication targeting Latino car-buyers

Publishers are increasingly aware of the growing number of automobile companies interested in advertising in Hispanic print media. In September, the first issue of Sobre Ruedas, a national Spanish-language magazine focusing on the automotive industry, will be launched.

Sobre Ruedas is one of a growing number of publications targeting Latino car buyers. The quarterly, Latinos on Wheels, was launched in October 2001.


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Editorial Staff

Portada Staff

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