New publisher for AmericaEconomía

Ian McCluskey was named new publisher of the pan-regional business magazine AmericaEconomía. Canadian-born McCluskey has spent the last 18 years in Latin America. He joined AmericaEconomía in 1997 as editor of the Brazilian edition. Regarding his new position as publisher, McCluskey said, “my first priority is to strengthen the magazine's presence in the 17 Latin American countries where it circulates, as well as in South Florida, a key market for Latin American executives nowadays.” Emphasis will also be put on a series of special reports on entrepreneurs in the region, and a guide on how Latin American companies can begin doing business in South Florida. AmericaEconomía recently launched a guide on business education in Latin America. McCluskey is also developing a network of alliances with leading newspapers from the region. In March of 2002, the Chilean company Nanbei Ltd. bought the 50% of AmericaEconomía it did not own from Dow Jones.


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

Latcom’s CEO Valentín Bueno: “Out-of-Home Advertising is Unique Because It Is Democratic”

Latcom’s CEO Valentín Bueno: “Out-of-Home Advertising is Unique Because It Is Democratic”

We talked to Valentín Bueno, CEO at Latcom, about why out-of-home advertising is growing more than any other advertising media. Out-of-home advertising has always been important, but technological advancement creates more and better opportunities for engaging consumers, which means the industry needs to adapt just as other advertising media. 


Tampico’s Marta Gerdes: “The Key to Marketing is Staying True to the Brand’s Essence While Keeping the Consumer at the Forefront”

Tampico’s Marta Gerdes: “The Key to Marketing is Staying True to the Brand’s Essence While Keeping the Consumer at the Forefront”

Tampico has updated its branding for the first time in about 25 years. A new, refreshed image will help Tampico reach its consecrated consumers, as well as the new generations.


JC Penney, MillerCoors, Wilson, and Oath Share 4 Essential Principles for Effective Shopper Marketing

JC Penney, MillerCoors, Wilson, and Oath Share 4 Essential Principles for Effective Shopper Marketing

The term 'Shopper Marketing' has been around for some time, but there's still not as much attention focused on "shoppers" as there is on "consumers", which could mean a missed growth opportunity. We talked about Shopper Marketing to JC Penney's Ana Lucía Soto, MillerCoors' Turiya Luzadder, Wilson's Ángel Carmona, and Oath's Maya Abinakad and Denise Brien.