New launches at Grupo Editorial Sayrols
Grupo Sayrols' upcoming cooking magazine will mark the company's eleventh publication. According to sources at Grupo Sayrols, the yet-to-be-titled magazine will feature new, unknown recipes, which are expected to provide the most value added to the reader. “That is why we do not fear competition from existing titles published by Editorial Televisa and Editorial Mango,” said sources at Sayrols. The magazine Tecnología y Negocios stopped publication in December 2002. Sayrols is currently holding discussions with various Chambers of Commerce to see if, together, they can make the publication viable. Grupo Sayrols is also redesigning its auto magazine Projekto Motor, formerly Proyecto Volks, to cover cars produced by all auto companies.
...and more issues of Playboy
The Mexican edition of Playboy, also published by Grupo Sayrols, increased its circulation to 150,000 – up from 75-100,000 – for its March issue, which will feature Denisse Alvarado Padilla as its covergirl. Alvarado Padilla was one of the participants in the Mexican reality TV Show “Big Brother.” The financials of the deal between Playboy-Mexico and Alvarado Padilla were not disclosed.
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