More power for Poder?
Miami based Zoom Media Group hopes to nearly double the distribution of its English-language business monthly Poder, from 38,000, mostly in Miami, to 70,000, by increasing distribution in Dallas, Los Angeles and New York. The new distribution plan began in April. The magazine is also read in some Latin American countries. Many Latin American publishers are increasing their marketing efforts in the US Hispanic market due to the weak economic situation at home.
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