Free online magazine for Spanish and Latin American executives

The online magazine Universia-Knowledge@Wharton was introduced to the Spanish market at the beginning of March. It is the result of an agreement between the Spanish and pan-regional Internet portal Universia and the US business school Wharton. is a university Internet portal for Spanish speaking countries with local websites in Spain, Argentina, Chile, Brazil, Colombia, Mexico, Peru, Portugal, Puerto Rico and Venezuela. It puts its main editorial emphasis on business and management issues.

It covers finance, leadership, education, marketing, politics and government. A large part of its editorial coverage will come from the English version. Academics from more than 600 universities, in 10 countries, belonging to the network will also contribute to the online magazine. It is published in Spanish on a bi-weekly basis and interested readers can subscribe for free.

The magazine is financed mostly through sponsorship agreements. Expansión, Union Fenosa, El Corte Inglés, Hewlett Packard, Banco Santander Central Hispano and Fundación de Estudios Financieros are among its main sponsors. An increasing number of publishers, such as Harvard Business Review, are launching publications targeted to Latin American and Spanish business executives, who constitute a very desirable demographic for advertisers (See page 9, Portadatm No. 1 January/February 2003).

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Editorial Staff @portada_online

Portada Staff

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Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Miami-based agency Nobox has tapped Marcus Kawamura as Chief Creative Officer to drive brands’ engagement with consumers by generating big ideas and delivering them on multiple platforms. Rapidly shifting technology requires brands to speak with consumers on multiple platforms, but Kawamura says engaging consumers requires deep brand understanding, big ideas, and the ability to entertain and react quickly to opportunities.