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Content

  • Mexican publishers expand into the southwestern United States.
  • Is American media in proper shape to reach the Hispanic market?
  • Belo plays catch up with demand for Spanish dailies by launching a Dallas/fort worth Hispanic paper.
  • Sports magazines and newspapers: will sports publishers shout goooooool?
  • The challenge of buying Latin American advertising space in Spain.
  • Playboy´s Spanish version, soon coming to the us


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