Powerful friends

Speculation about the launch of a daily newspaper by media entrepreneur Carlos Spadone proved unfounded. Spadone told Portadatm that he does not intend to do so. Spadone is a close friend of Carlos Menem, a former Argentinean president and a candidate in the upcoming presidential elections. Two years ago Spadone partnered with multimedia group Clarin to purchase the Buenos Aires free daily, La Razón. Spadone holds a 25% stake. As a result of the arrangement with Clarin, Spadone cannot participate in other media ventures. Most print media companies in Argentina are in a stand by-mode, while they await the outcome of the April 27th presidential elections.


Trackback from your site.

Editorial Staff @portada_online

Portada Staff

Leave a comment

MORE FROM PORTADA



Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Miami-based agency Nobox has tapped Marcus Kawamura as Chief Creative Officer to drive brands’ engagement with consumers by generating big ideas and delivering them on multiple platforms. Rapidly shifting technology requires brands to speak with consumers on multiple platforms, but Kawamura says engaging consumers requires deep brand understanding, big ideas, and the ability to entertain and react quickly to opportunities.