Yellow Pages are red hot

 

Yellow page publishing is one of the fastest growing segments of Hispanic print media. The main player in the sector is the NY based telephone company Verizon (SuperPages en español). Nearly 50 of Verizon's bilingual directories in California, New Jersey, New York, Massachusetts and Texas are scheduled to be in circulation by the end of 2002. Within the next 5 years, Verizon expects to reach sales of US $100 million in its Spanish language yellow pages business. Verizon was recently selected by the US-Hispanic network, Terra-Lycos, to provide its users with comprehensive yellow pages services through SuperPages en Español. One media investment banker interviewed by Portadatm said he expects Verizon to obtain a market share of 85%. He added that “there is a need among immigrant communities to obtain information in Spanish about local suppliers of goods and services.”


Trackback from your site.

Editorial Staff @portada_online

Portada Staff

Leave a comment

MORE FROM PORTADA



Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Miami-based agency Nobox has tapped Marcus Kawamura as Chief Creative Officer to drive brands’ engagement with consumers by generating big ideas and delivering them on multiple platforms. Rapidly shifting technology requires brands to speak with consumers on multiple platforms, but Kawamura says engaging consumers requires deep brand understanding, big ideas, and the ability to entertain and react quickly to opportunities.