Will Americans read a soccer magazine?
San Diego based Soccer Development of America launched 90:00 Minutes Soccer Magazine, a monthly publication featuring photos, profiles and stories devoted to professional soccer in the US and worldwide. The first issue coincided with the 2002 World Cup in June.
The magazine will be financed through subscription and advertising sales, and available for sale at soccer specialty stores across North America. Its goal is to have a controlled circulation of 25,000 by 2003.
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