More news en español

Dow Jones Newswire expanded its U.S. and Latin-American Spanish news service, DJ en Español, to include company news and stock market commentary from Spain and Europe. It also added more content focused on investment activity between Spain and Latin America. DJ en Español's content is generated by Dow Jones Newswire new Madrid-based translation team. Dow Jones aims to provide more news to Latin American and Spanish investors.

PR Newswire recently tripled its wire distribution in Latin America and added US Hispanic Media through an agreement with Efe News Agency. As a result of the agreement, PR Newswire's US Hispanic and Latin American distribution now reaches more than 4.000 media points —165 of which are Hispanic— via wire.

Factiva, co-owned by Dow Jones and Reuters, announced the availability of a Spanish-language interface to Factiva.com, an online news and business information service offering a collection of nearly 8,000 sources from around the world. Factiva's content set features 141 Spanish language publications, including Spanish newspapers El País, El Mundo, Cinco Días, Expansión, Efe, Reuters Spanish News Service and The Wall Street Journal Americas.


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

Latcom’s CEO Valentín Bueno: “Out-of-Home Advertising is Unique Because It Is Democratic”

Latcom’s CEO Valentín Bueno: “Out-of-Home Advertising is Unique Because It Is Democratic”

We talked to Valentín Bueno, CEO at Latcom, about why out-of-home advertising is growing more than any other advertising media. Out-of-home advertising has always been important, but technological advancement creates more and better opportunities for engaging consumers, which means the industry needs to adapt just as other advertising media. 


Tampico’s Marta Gerdes: “The Key to Marketing is Staying True to the Brand’s Essence While Keeping the Consumer at the Forefront”

Tampico’s Marta Gerdes: “The Key to Marketing is Staying True to the Brand’s Essence While Keeping the Consumer at the Forefront”

Tampico has updated its branding for the first time in about 25 years. A new, refreshed image will help Tampico reach its consecrated consumers, as well as the new generations.


JC Penney, MillerCoors, Wilson, and Oath Share 4 Essential Principles for Effective Shopper Marketing

JC Penney, MillerCoors, Wilson, and Oath Share 4 Essential Principles for Effective Shopper Marketing

The term 'Shopper Marketing' has been around for some time, but there's still not as much attention focused on "shoppers" as there is on "consumers", which could mean a missed growth opportunity. We talked about Shopper Marketing to JC Penney's Ana Lucía Soto, MillerCoors' Turiya Luzadder, Wilson's Ángel Carmona, and Oath's Maya Abinakad and Denise Brien.