More Hispanic-Americans in the newsrooms, please

The National Association of Hispanic Journalists (NAHJ) has set itself the goal of increasing the number of Hispanics working in newsrooms. Currently 3.8% of US journalists (print, radio, online and TV) are Hispanic or of Hispanic descent, an increase of 2.6% since 1984. NHJ's goal is to increase the number of Hispanic TV and radio journalists by 50% within the next 10 years. For print journalists NHJ has the even more ambitious target of an 100% increase. Juan González, president of NHJ, explains their plan “to visit magazine publishers to let them know that there are many Latino journalists available for freelance jobs, as well for full-time positions.” González notes that there are 17,000 different magazines in the US that commission a lot of “freelance work.”


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

Latcom’s CEO Valentín Bueno: “Out-of-Home Advertising is Unique Because It Is Democratic”

Latcom’s CEO Valentín Bueno: “Out-of-Home Advertising is Unique Because It Is Democratic”

We talked to Valentín Bueno, CEO at Latcom, about why out-of-home advertising is growing more than any other advertising media. Out-of-home advertising has always been important, but technological advancement creates more and better opportunities for engaging consumers, which means the industry needs to adapt just as other advertising media. 


Tampico’s Marta Gerdes: “The Key to Marketing is Staying True to the Brand’s Essence While Keeping the Consumer at the Forefront”

Tampico’s Marta Gerdes: “The Key to Marketing is Staying True to the Brand’s Essence While Keeping the Consumer at the Forefront”

Tampico has updated its branding for the first time in about 25 years. A new, refreshed image will help Tampico reach its consecrated consumers, as well as the new generations.


JC Penney, MillerCoors, Wilson, and Oath Share 4 Essential Principles for Effective Shopper Marketing

JC Penney, MillerCoors, Wilson, and Oath Share 4 Essential Principles for Effective Shopper Marketing

The term 'Shopper Marketing' has been around for some time, but there's still not as much attention focused on "shoppers" as there is on "consumers", which could mean a missed growth opportunity. We talked about Shopper Marketing to JC Penney's Ana Lucía Soto, MillerCoors' Turiya Luzadder, Wilson's Ángel Carmona, and Oath's Maya Abinakad and Denise Brien.