Apple announced its latest update; iOS 14.5, which will require all apps to request the user’s permission in order to track them. It strengthens its position on user privacy and as a technology business looking to lead the way for protecting users’ data.
Nearly all business executives (91%) anticipate their company’s social media investments and budgets will increase over the next three years, and 62% of consumers note businesses that do not have a strong social presence will not succeed in the long run.
For social media trend followers should take into consideration the sense of longing for the past called nostalgia. According to GlobalWebIndex, nostalgia can make humans more optimistic and have a positive influence on their actions. The research also unveiled that nostalgia is a highly common emotion. Results show that 8 in 10 say that they experience feelings of nostalgia at least occasionally and 4 in 10 say that they do so often.
Social media plays an ever-changing role for marketers. The strategy’s strength is in the ability to humanize your brand by engaging with the consumer. And
The media landscape has evolved a great deal in the last 10 years; advertisers need to understand the different types of internet users to be able to cater to their needs in an effective way.
Zenith’s Advertising Expenditure Forecasts, published today, expect two-thirds of growth in advertising expenditure by 2020 to come from paid search and social media ads.
We are introducing a bi-weekly summary of the most exciting recent news in marketing technology and trends. If you’re trying to keep up, consider this your one-stop shop.
Manchester City has released an interactive online game called “Football Striker,” available exclusively through Facebook Messenger.Many games have grown in popularity as the use of Facebook Messenger increases, leading to Manchester City deciding to enter the arena.
Social media — particularly Facebook, Twitter, and Instagram — has emerged as a key component in supporting sponsorship activations among a great majority of marketers, according to a new study by the ANA (Association of National Advertisers).
We are now close to what seems to be a new inflection point, where the wealth of connected people, and the abundance of business opportunities will surprise the ones who dare to care about Latin America’s Data arouse.
Six years after Evan Spiegel and Bobby Murphy, CEO and CTO of Snap Inc., respectively, developed their image exchange application at Stanford University, Snapchat has become a mainstay of the millennials’ social life—successfully evolving from a scorned application for sending fleeting photos to a messaging platform with new content formats.
What: Fullscreen’s latest research conducted by Leflein Associates investigated media preferences and trends of Gen Z and millennials and how both generations significantly differ. Why it matters: Millennials present a
The ‘Wave9’ study surveyed 52,000 people in 78 countries, and found that in Latin America, social media and digital platforms are increasingly influencing popular opinion, shaping purchasing patterns, and becoming means of self-promotion.
Mobile Ads & Social Media can trigger purchase interest and aid product discovery, according to IAB’S latest “Mobile Commerce: A Global Perspective,” a mobile users survey carried out in 19 Countries.
How OTAs take advantage of social networks to motivate their followers to travel around the world and, finally, acquire products through their sites.
What are the most notable habits of Latin American Internet users? What are their priorities when it comes to consuming different media? What categories do
What: Cision and PR Newswire announced intent to combine, creating a leading global communications platform. UBM, the British business-events organizer, has agreed to sell the news-release
What: 20% of agencies are likely to allocate between 11-25% of their ad budgets to paid social media, a 24% increase from the previous quarter.24% of
Should you run your social media marketing in Spanish or English? It depends on many things, from age to acculturation level to medium to context. It’s not a simple question of Spanish vs. English. Marketers must understand levels of acculturation – and who the influencers are.
Skyword has expanded its offerings to include paid amplification of social media content. Andrew Wheeler, senior vice president of strategic services, calls the new offering