d2h Partners has acquired the Arenas Group, the first Hispanic entertainment marketing agency of its kind in Hollywood, The transaction reflects the rise of OTT marketing and Direct Response in movie and entertainment marketing.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.
OTT TV app VEMOX™ will host a media mixer between the local press and the Hispanic superstar, Chyno Miranda, at the Olympusat Corporate office.
The digital video landscape provides amazing opportunities for advertisers to connect with U.S. Hispanics across paid, owned and earned media. Be it branded entertainment, social influencer campaigns, managed media buys or programmatic, the choices are many.
Chrysler unveils its’ latest brand campaign “Hero,” specifically developed and created for Hispanic market, for the all-new minivan Chrysler Pacifica.Spot will air in top Hispanic markets including Chicago, Dallas, Houston, Los Angeles, Miami and more.
From November 30 to December 27th, retailers Big Lots, who have over 1400 stores in 48 states across the U.S., will be running the CELEBRA BIG holidays campaign featuring the iconic character “El Chavo,” the animated character based on the beloved Mexican television personality created by Roberto Gómez Bolaños.
More than ever, U.S. technology companies are focusing on the booming Hispanic market. We talked to Angie Correa, ZEFR’s new National Sales Director for the US Hispanic market, about how the company decided to invest in this growing market and the strategy they plan to put in place to conquer it.
What: Digital Trends has launched Digital Trends en Español, a new site for the Hispanic market that features original content; the latest consumer tech product news and reviews in
Busca Corp., a leading digital entertainment network headquartered in La Jolla, California, has signed a multi-year license agreement with Rotten Tomatoes to launch Tomatazos.com, the official Spanish language movie ratings and reviews site.
Meredith Corporation , a media and marketing company serving over 100 million American women and 60 percent of U.S. millennial women, has unveiled Parents Latina, a new English-language magazine targeting U.S. Hispanic millennial moms, one of the fastest growing consumer segments in the marketplace.
What: After merging with K. Fernandez Marketing of San Antonio, cross-cultural agency Sensis is opening an office in Austin today March 2.K. Fernandez Marketing Founder, Karla Fernandez
>Spanish-language UNIDOS en el Sur de California is expanding its distribution through news racks and retail locations in high-density Hispanic communities in Orange County, western Riverside and San Bernardino counties, and eastern Los Angeles County beginning Feb. 6.
What: Financial services company Progreso Financiero will soon be known as Oportun. Why it matters: Under new name, the company will build upon Progreso Financiero’s commitment
Pizza Hut, one of the largest U.S. pizza chain with almost 6,300-plusbdomestic stores, is undergoing through an extremely makeover that will add new specialty pizzas, sauces and crust flavors to its menu, as well as updating its logos, uniforms and website functionality, in a race to boost its growth and capitalize for a new generation of pizza eaters in America that want fast-casual pizza.
DishLATINO will offer its subscribers financial advice and guidance from Julie Stav through a new educational campaign. Stav, a financial expert in the Hispanic community, will be featured in a series of public service announcement ads created by DishLATINO, part of DISH Network L.L.C., a wholly owned subsidiary of DISH Network Corp. specifically for its customers.
Maker Studios, a multi-channel network owned by Disney, has announced the signing of an exclusive deal that will allow Latino-focused MCN MiTú Network to create original branded content targeting the Hispanic market.The deal comes after MiTú raised US $10 million in second-round funding led by Upfront Ventures, one of the original investors in Maker Studios.As part of this new partnership, Maker will have access to MiTú’s Hispanic talent base and will produce short-form content in both English and Spanish. MiTú claims to have 55 million global subscribers and more than 470 million monthly views across 1,300 partner channels on YouTube.
Momtastic, a destination offering inspiration and solutions for family and life, has announced the launch of the new Momtastic Latina section, sponsored by American Family Insurance (AFI). Speaking directly to the Momtastic’s rapidly growing Hispanic readership, the Latina section launch coincides with Hispanic Heritage Month, and incorporates American Family Insurance’s initiative, Por Ellos, Si Podemos (Because of Them, We Can).
Brazil’s Globosat and Colombia’s Caracol TV, Two major Latin America’s broadcasters, have signed a Memorandum of Understanding to launch a Spanish-language pay-TV channel in the United States in 2015. This will be Globosat’s most ambitious international expansion to date.
Spanish-language media company Televisa and MiTú , an Internet-media and digital platform company focused on Latino audiences, have signed a multiyear multiplatform deal, under which they will jointly develop and distribute original programming and formats and deliver more than 620 million videos per month.