At a breakfast hosted by CNN en Español and Portada in New York this week, marketers discussed how sports draws the Latino audience. The impact brands can have in sports is strong and still growing, in soccer in particular, especially with World Cup just weeks away.
Growth acceleration means opportunities for investors and marketers in Latin America. Amnet’s Cristian Figoli, Group M’s Cynthia Evans, and ComScore’s Iván Marchant explain what this means for marketing services.
Pharmaceutical giant GSK splits its hefty global media planning and buying accounts between Group M and Omnicom Media Group.
Pharmaceutical giant GSK splits its hefty global media planning and buying accounts between Group M and Omnicom Media Group.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers