L2L and Digo Announce Alliance To Provide One-stop Shop Services To Companies Targeting Diverse Segments
L2L, and Digo consolidated their strategic marketing and communications services with the support of their digital platforms.
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L2L, and Digo consolidated their strategic marketing and communications services with the support of their digital platforms.
Content for eCommerce is where it’s at. Having an efficient content strategy for eCommerce is an indispensable requirement for marketing departments in Corporate America. We talked to Emilly Jordan, VP Marketing, Willow Innovations and to Wilson Calil, Director of Inbound Marketing, Primary Arms to gain an understanding of how their companies position content for eCommerce.
Content marketing firm Foxhound just released interesting content marketing perspectives. The content marketing company recently dove into digital publishing and reported some of the key
CNN 5 Cosas brings listeners the day’s top headlines. The news brief is CNN en Español’s most popular audio product to date, with more than 1.5 million monthly downloads on average, and strong listener populations in Latin America, the USA, and Spain, amongst others.
Email newsletters have long been regarded as one of digital marketer’s best friends. The reasons for that are not hard to fathom. The “The State of E-mail Newsletters:2021 and Beyond” by What If Media Group, sheds new light on how consumers interact with email newsletters.
Brand Consistency is how the personality of a brand resonates the core strategy, values, and foundation of the organization in its marketing touchpoint efforts. So,
According to Comscore, Impremedia’s digital properties, along with Univision and Telemundo, have by far the most audience among Spanish-language news publishers in the U.S. Portada
The World Surf League (WSL) ranks third among sports leagues in social interactions and video views, behind just the NFL & NBA. Tim Greenberg, Chief
We talked to Solange Curutchet, General Manager at Pulpo, about her career in content and media, the importance of content monetization, and her predictions for the future.
Leonor Palao (Assistant VP of Brand Marketing and Advertising, Oppenheimer Funds) and Annie Granatstein (Head of the Washington Post’s BrandStudio) had a conversation about branded content partnerships and data-driven content at the Portada Data & Content Marketing Forum in NYC. According to a study by McKenzie, data-driven organizations are more likely to acquire and retain customers.
We talked to Juan Carlos Samper, co-founder and CEO of We Are Content, about why every company should have an adequate content marketing strategy. By the end of 2017, the global content marketing industry was projected to grow 16% a year, reaching a value of more than US $400 billion by 2021.
A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
Brands that overlook inherently digital strategies are doomed to miss out on valuable connections with their consumers. The successful execution of digital marketing campaigns requires the adoption of innate digital strategies, but many marketers still fail to integrate them into their plans. Adopting the following three strategies will secure a brand boost in the increasingly complex and competitive world of digital marketing. (Partner Message).
It seems that content marketing is on every marketer’s radar now, and for brands looking to reach the US Hispanic audience, the landscape is getting
Taboola, the leading discovery platform serving over 300 billion recommendations to 750 million unique users every month, has joined together with Portada to host a
Skyword has expanded its offerings to include paid amplification of social media content. Andrew Wheeler, senior vice president of strategic services, calls the new offering
Deal between Havas and NewsCred will give access to content, content management and analytics tools for Havas and its clients around the globe.
It is a first. The winner of the 2014 Portada Top Content Provider to Hispanic Audiences Award went to Kellogg’s Dias Grandiosos digital platform. For the first time in its 7 year history the Award goes to a company that is not a traditional media company but to a company whose main business lies in the production and marketing of cereals and convenience foods. The pros and cons.
The role of Social Media and Content Marketing efforts can not be emphasized enough when it comes to Hispanic Entertainment Marketing. Portada Digital Media Correspondent Susan Kuchinskas on how SABMiller, SuperLatina, Comida y Familia, Terra, NewsCred, Taboola and Outbrain are facilitating Hispanic Entertainment experiences.
Internet marketing has changed drastically over the years. While some SEO professionals are not big fans of all the changes that have taken place, they are for the better. Old strategies such as buying links are a thing of the past. Now, businesses have to truly market their business online by reaching out to their audience and providing them with something useful…