CHANGING PLACES: Sara Timmins, Dominic Fails , Cathy Lewis Edgerton, Wendy Clark, AHAA…
People change positions, get promoted or move to other companies. Portada is here to tell you about it. (Looking for your next Career move? Check
People change positions, get promoted or move to other companies. Portada is here to tell you about it. (Looking for your next Career move? Check
The latest news features MassMutual, Meredith Hispanic Media, Vice, Microsoft and Fast Company. Pharma companies lag in Hispanic marketing Some pill-pushers just don’t get it
Brian Terkelsen is CEO of MediaVest USA. Since becoming CEO in 2012, Brian has added US $1.5 billion in billings in new business and organic growth. This includes American Honda Motor Company, Mondelēz, Tri-State Honda, Travelers Insurance, and Converse and most recently, Brown Forman and Bloomin’ Brands. Terkelsen spoke at last week’s AHAA Annual Conference, where Portada interviewed him.
Attendees to this week’s Annual AHAA Conference certainly must have gotten at least one take away: The overall Marketing sector is being disrupted by extremely fragmented media consumption and the mobile Millennial. This was, by far, the theme that resonated the most throughout the three days of the conference.
James M. McNamara, Chairman of Panamax Films and Pantelion Films, will be a keynote speaker at AHAA’s Annual Conference next week. Portada interviewed Mc Namara ahead of this speaking engagement to ask him about the evolution of the marketplace, motion picture marketing, TV Everywhere, SVOD and more…
A recap of major news on the Marketing and Media front from around the web compiled by Portada Digital Media Correspondent Susan Kuchinkas
With so much talk around the Total Market Concept (see Wing’s Mc Gavock recent comments about the risk of oversimplification when applying the Total Market
A study presented during this year’s AHAA (Association of Hispanic Advertising Agencies) Annual Conference makes the case for marketing to an often forgotten segment of
LatinWorks, Grupo Gallegos, Alma DDB and The Vidal Partnership won awards for having conceived the ‘Top 5 creative executions of 2013’ at the second annual U.S.H. Idea