Issue 56. Q4 2014.
Download Portada’s Issue 56 (Q4 2014) in digital format! Download it below on this page! Download below on this page!
Download Portada’s Issue 56 (Q4 2014) in digital format! Download it below on this page! Download below on this page!
Portada interviews Georgina Flores, Director of Integrated Marketing Communications for AllState Insurance, about the current #SoyLaMala Suerte World Cup campaign. As Director of Marketing at Allstate Corporation, the largest publicly-held insurer in the U.S., Georgina Flores is responsible for marketing and Multicultural marketing strategy and communications.
As the biggest show in the world, the 2014 Soccer World Cup, starts this Thursday June 12 at 4pm EST with the match between World Cup host Brazil and Croatia, Portada interviewed Juan Carlos Rodriguez, president of Univision Deportes, to talk about this major global marketing and advertising event.
Gustavo Guerra serves as brand director for Tecate and Tecate Light, Indio and Bohemia. He talked to Portada’s editorial team about how his brands celebrate the character of all Hispanic bicultural men 21 and older, and highlights that boxing is the second most-watched televised sport for his target audience after soccer.
Sports marketers and agents are very busy after the World Cup Draw in Costa do Sauipe (Brazil, Bahia). Now is the time to arrange and market pre-World Cup friendly matches. Portada talked to Mevy Pierre Azaria, CEO of MCI Sport, a soccer match agent. How much does Brazil get paid for a friendly match appearance, how much do Mexico, the U.S. or Honduras get paid? Find out here.
Sports marketers and agents are very busy after the World Cup Draw in Costa do Sauipe (Brazil, Bahia). Now is the time to arrange and market pre-World Cup friendly matches. Portada talked to Mevy Pierre Azaria, CEO of MCI Sport, a soccer match agent. How much does Brazil get paid for a friendly match appearance, how much do Mexico, the U.S. or Honduras get paid? Find out here.