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Databases/Reports

ONLINE DATABASES

Access Portada online databases and research reports that will help you identify opportunities and increase sales:

Portada's thorough databases provide detailed contact information of Marketers targeting Hispanic and Latin American consumers.

These databases provide essential information for media companies and service providers to the Latin Marketing industries to develop new business and increase sales.






Online Directory of Corporate Marketers and Media Buyers/Planners targeting Hispanics

An interactive online directory. with detailed contact information of more than 2,000 Leading Agency and Marketing/Advertising Directors who are targeting Hispanics.
Search fields include:
Name
Company/Agency
Job - Title
Address
Zip
E-mail
Accounts (Agency)
Phone
Other Comments

Methodology:

Contact acquisition happens through Portada's own subscriber lists, conference attendees, barter with tradeshows, other research etc...
Portada's team continuously updates and proofs the lists through procedures including routine phone calls, e-mail testing and USPS NCOA lists.
Price: Annual Subscription: $799 includes access to all of Portada's premium articles and special discounts at Portada conferences.

Click here to buy

Questions? Please call 1-800-397-5322 if you have any questions. (From outside the U.S. please call 1212 685 44 41).






Online Directory of Corporate Marketers and Media Buyers/Planners targeting Latin Americans

To be introduced by March 15.
An interactive online directory. with detailed contact information of more than 1,000 Leading Agency and Marketing/Advertising Directors who are targeting Latin Americans and/or consumers in the Latin world

Search fields include:
Name
Company
Job -Title
Address
City
E-mail
Accounts under management
Phone
Other Comments

Methodology:

Contact acquisition happens through Portada's own subscriber lists, conference attendees, barter with tradeshows, other research etc...
Portada's team continuously updates and proofs the lists through procedures including routine phone calls, e-mail testing and USPS NCOA lists.

Price: Annual Subscription: $499 includes unlimited access to all of Portada's premium articles and special discounts at Portada conferences.

To be introduced in March, 2010

Questions? Please call 1-800-397-5322 if you have any questions. (From outside the U.S. please call 1212 685 44 41).




RESEARCH REPORTS

Portada reports are primary research pieces prepared for decision makers in marketing media, corporate strategy and business development teams. They also are an important resource to investment banks, private equity and other financial institutions who want to benefit from detailed market descriptions and key insights on consumer and media/advertising and content trends.

In addition to our own reports, we're proud to offer reports from select industry partners including the CMO Council.






2010 Panregional Advertising and Media Report

Portada expects the panregional advertising market to grow to an annual volume of more than $440 million by 2015 at an average annual growth rate of 6.8%. Panregional advertising is advertising bought in two or more Latin American countries at the same time/ The in-depth study includes growth forecasts per media type, for different ad-categories and for the sector as a whole. Historical data and forecasts from 2009 until 2015. A detailed anaylysis of the main players on the meadia an advertiser side. New trends to take into account and more...
Page count: 20 pages and 12 Tables, plus Methodological Appendix
Price: $899 (in PDF format)
Price: $499 (direct mailed to you in paper format)

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The Content Market for Spanish-speaking Audiences in the U.S.

A detailed analysis of content demands of Hispanics in the U.S be it in English, bilingual or Spanish. Market sizing of the demand for content by media properties in each of the languages until 2015. In addition, a detailed analysis of content preferences of Hispanics is provided.
20 pages, and 12 Tables, plus Data and Methodology Appendix

Price: $999 (in PDF format)
Price: $549 (direct mailed to you in paper format)

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Database of Hispanic Media Contacts

More than 600 contacts for Editorial and Business positions in Hispanic Publications. Entry Fields include Name of Media Property, State, Content Type, Media Type, Type of Editor, Audience Demographics etc...

Price: $599 (in Excel spreadsheet format)
Price: $349 (direct mailed to you in paper format)

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Custom Publishing to the Hispanic Market

While small, the Hispanic custom publishing market (print and online) is a clearly growing sector. The study sizes the market and describes its main players. In addition, the study provides a detailed analysis of the industries that most can profit from custom publishing as a Custom Relationship management tool to reach out to Hispanic consumers.

Page count:10, 6 Tables, Data and Methodology Appendix

Price: $499 (in PDF format)
Price: $299 (direct mailed to you in paper format)

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