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May 9, 2008
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Are newspaper supplements targeting Hispanics effective advertising vehicles?
Argentina / Shrinking circulation...
A good year-end for newspapers...
ADVO to conduct new study on direct mail and the Hispanic consumer
Ad selling strategies, Cross-platform advertising: Dream vs. Reality
Advertising Agency Execs, Media Buyers and Publishers meet in Miami
ADVO discontinues Shopwise Valores
Are Hispanics Coupon Clippers?
ADVO and Carmen's Cupones Parner with El Premio de la Gente
A Higher Quality Customer
Andrade, Publisher of Meredith's New Shelter Magazine for Latinas
Al Día Philadelphia Launches Custom Publishing Program
Automotive, Telco and Banks Look Good
Adelante Switches to 3 Times a Week
Ad categories-Telecommunications: Telcos have barely scratched the surface of print advertising
Ad-department integration good for Hispanic print
Ad-department integration good for Hispanic print
Ad-Tracking: Telecommunications. Newspapers / Still a lot smaller than TV
Ad-tracking: Retailer consolidation. Newspapers/Emphasis on branding
Ad-tracking: Pharmaceutical companies
A change in ownership for Recoletos …
Ad-tracking: Mergers
ADVO increases PCD delivery
Ad-tracking: Magazines/David and Goliath: Hispanic Advertising steps up to the General Market in 200
Ad-tracking: Newspapers/Top 30 Hispanic newspapers grow at an 8% annual rate
Automotive, telecommunications and travel spending grow
Alma, A New Monthly Publication for High-end Hispanics
Argentina's Publishers Look for Home Grown Solutions
Advertisers Demand Improved Zoning Capabilities
Ambassador Launches Resource Guide and Yellow Pages for Hispanic Manhattanites
Advertising Campaigns: Intercontinental Hotels
Advertising Campaigns: Embassy Suites
Advertisers and Publishers Find Need for Independent Research to Increase Print Media Advertising
Advertising Campaigns: P&G’s Pantene Anti-Sponge
Al Borde Goes National
Al Borde Goes National
At the MPA Hispanic Summit: Advertisers and Publishers Discuss How to Increase Advertising Revenues
Advertising Campaigns: Pontiac
Advertising Campaigns: Cingular Wireless
A Hispanic Yellow Page Consolidator Speaks-Out
Advertising Campaigns: Dodge
Advertising Campaigns: Nissan
Advertising Campaigns: Kool-Aid
Advertising Campaigns: CVS-Pharmacy
Advertising Campaigns: MountainKing Potatoes
Awards: Carmen’s Cupones (SAMY Salon Systems) and Jardon & Howard Technologies
Advertising Campaigns: American Family Insurance
Advertising Campaigns: Unilever
ADVO Releases “El Mercado Restaurante,” a Study of Hispanic Restaurant Patrons
Advertising Campaigns: Albertsons
Advertising campaigns: Companies getting Ready to Venture into Hispanic Market
ADVO Releases “El Mercado Restaurante,” a Study of Hispanic Restaurant Patrons
Advertising campaigns: Mazola Corn Oil
Al Día Converts to Controlled Circulation for Single Copy
Advertising Campaigns: Domino’s Pizza
Advertising Campaigns: Glazer’s Distributors
Advertising Campaigns: L’Oreal
Advertising Campaigns: L’Oreal
Advertising Campaigns: BellSouth Boasts of Service Bundles with New Ad-campaign Directed at Hispanic
Advertising Campaigns: Unilever
Advertising Campaigns: Disney
At the NAHP 2006 Convention and Expo
Advertising Campaigns: USTA
Advertising Campaigns: McDonald’s
AHAA: 20th Semi Annual Conference: AHAA Undertakes Readership Study in Cooperation with NAHP and MPA
Advertising Campaigns: CVC
Advertising Campaigns: Verizon Wireless Launches Outreach Campaign in NYC
Advertising Campaigns: Democratic National Committee Launches Immigration-themed Campaign
Advertising Campaigns/MATT
Advertising Campaigns/University of Arkansas
Advertising Campaigns: Washington Mutual
Advertising campaigns: Chase Consumer Bank and National Health Partners
Advertising Campaigns: Coca Cola’s World Cup Campaign
Advertisers Use World Cup Supplements to Reach Soccer Crazy Hispanics
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