The Hispanic Game-o-sphere
July 22, 2008
According to a recent study conducted by BIG Research, the following was found to be true of U.S. Hispanics 14+ who play video games, as measured against the general 14+ gaming population and all U.S. Hispanics 14 years of age or older. Key Indices are highlighted.
|
|
All 14+ Play Video Games
|
Hispanic 14+
|
Hispanic 14+ Play Video Games
|
|
|
|
|
|
|
Male
|
60.6%
|
58.2%
|
69.2%
|
|
Female
|
39.4%
|
41.8%
|
30.8%
|
|
Total
|
100.0%
|
100.0%
|
100.0%
|
|
|
|
|
|
|
Married
|
37.7%
|
43.7%
|
37.1%
|
|
Living with Unmarried Partner
|
11.7%
|
12.4%
|
15.0%
|
|
Divorced or separated
|
7.0%
|
8.7%
|
5.0%
|
|
Widowed
|
1.7%
|
1.7%
|
1.0%
|
|
Single, never married
|
41.0%
|
32.2%
|
41.2%
|
|
Same Sex Union
|
0.9%
|
1.3%
|
0.7%
|
|
Total
|
100.0%
|
100.0%
|
100.0%
|
|
|
|
|
|
|
Average Age
|
32.9
|
36.0
|
30.9
|
Findings:
*6.6% fewer Hispanic gamers are married than Hispanics who do not play games.
*Hispanics lead the pack in being single, never married.
*Hispanic gamers are predictably younger than Hispanic non-gamers; on average about 5 years younger
|
|
All 14+ Play Video Games
|
Hispanic 14+
|
Hispanic 14+ Play Video Games
|
|
|
|
|
|
|
Business Owner
|
5.4%
|
7.0%
|
5.7%
|
|
Professional/Managerial
|
20.8%
|
25.6%
|
22.1%
|
|
Salesperson
|
6.1%
|
5.5%
|
7.2%
|
|
Factory worker/Laborer/Driver
|
8.5%
|
6.6%
|
8.0%
|
|
Clerical or Service Worker
|
9.3%
|
11.9%
|
10.3%
|
|
Homemaker
|
7.9%
|
8.8%
|
8.8%
|
|
Student, High School or College
|
18.6%
|
13.9%
|
19.4%
|
|
Military
|
1.6%
|
1.0%
|
1.4%
|
|
Retired
|
5.1%
|
5.7%
|
2.7%
|
|
Unemployed
|
11.2%
|
9.0%
|
10.2%
|
|
Disabled
|
5.5%
|
4.8%
|
4.3%
|
|
Total
|
100.0%
|
100.0%
|
100.0%
|
|
|
|
|
|
|
Average HH Income
|
$ 49,666
|
$ 51,260
|
$ 47,083
|
Findings:
* 3% fewer Hispanic gamers are in Professional/managerial roles than Hispanics who are not gamers.
*Hispanic gamers led the pack in matriculation.
*Hispanic gamers made an average of about $4,300 less per year than Hispanic non gamers.
| 
