Demand for Spanish-Language Online Content on the Rise

The Spanish-dominant portion of the Hispanic online advertising market is growing the most. This is mostly due to the fact that Spanish-dominant Hispanics tend to be late Internet adopters, while most bilinguals and English-dominant Hispanics are online already. 

Alicia Morga, CEO and Founder of Consorte Media, recently told Portada that the annual growth rate in the online advertising market targeting Spanish-dominant Hispanics may be higher than 50%. “About a third of Hispanic online Expenditures target the Spanish-dominant sector but this subsector  is growing the most," she said.

Morga noted that publishers should particularly try to put as much Spanish-language content online. She also said that some categories in some niches are more sought after than others. Niche content tends to work well, particularly Spanish-language content for parents. 

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Source: Portada Survey