THE 9th ANNUAL HISPANIC ADVERTISING AND MEDIA CONFERENCE WILL TAKE PLACE ON SEPTEMBER 17, 2015 IN NEW YORK CITY

At #Portada15 expect the best content which Portada is widely known for and unparalelled networking opportunities with major U.S and U.S. Hispanic Marketing executives from the brand, agency and media side and much more...

Check out last years edition (the #Portada14) Program and Agenda!

Join the conversation at #Portada15

Key Topics

  • Are your Total Market efforts enough to really engage Hispanic audiences?
  • Social Media: Best Practices from a major player: Use of language, social habits vs. general market.
  • The unending quest: New approaches on how national brands reach out to local audiences
  • Brand New Research: What appeals to different generations of Hispanics (Boomers, Gen-Xers, Millennials)
  • The Hispanic Digital Video Explosion
  • English dominant and Spanish dominant: Language preference in advertising/ media by age/ region
  • Into the brain of a Media Planner: What goes through her mind?
  • Retail Marketing-The magic mix: geographical and behavioral data.
  • Programmatic Buying and Hispanic media: Much more than a buzzword
  • Our popular Speed Networking Function!

CONFIRMED SPEAKERS:

  • Analia Benedetti, Senior Marketing Director, Kellogg Company

(More major speakers to be announced soon...)