THE 9th ANNUAL HISPANIC ADVERTISING AND MEDIA CONFERENCE WILL TAKE PLACE ON SEPTEMBER 17, 2015 IN NEW YORK CITY

At #Portada15 expect the best content which Portada is widely known for and unparalelled networking opportunities with major U.S and U.S. Hispanic Marketing executives from the brand, agency and media side and much more...

Check out last years edition (the #Portada14) Program and Agenda!

Join the conversation at #Portada15

Key Topics

  • The Unending Quest: New approaches on how national brands reach out to local audiences, hyperlocal targeting and more...
  • New and actionable insights on how best to reach the Multicultural Milennial
  • Getting there: Solving the challenge of Reaching out to Hispanics via Social Advertising and Search
  • The all-important Latina Mom
  • Brand New Research: What appeals to different generations of Hispanics (Boomers, Gen-Xers, Millennials)
  • The Hispanic Digital Video Explosion: Platforms, Formats and Reach
  • The Marketing Mix:  Media-Off-line and online, plus BTL and Content Marketing?  Hear from a key Brand Marketer
  • How Mobility is changing Hispanic Marketing forever.
  • Into the brain of a Media Planner: What goes through her mind?
  • Retail Marketing-The magic mix: geographical and behavioral data.
  • Programmatic Buying and Hispanic media: Much more than a buzzword
  • Our popular Speed Networking Function!

CONFIRMED SPEAKERS:

  • Analia Benedetti, Senior Marketing Director, Kellogg Company
  • Kymber Umana, Hispanic Marketing Manager, Sprint

(More major speakers to be announced soon...)