Agenda, Tuesday June 4th
Register and meet fellow Forum attendees
SETTING THE STAGE
(General Session Bayfront A)
HOW TO REAP KEY BENEFITS FROM THE LATIN CONTENT MARKETING OPPORTUNITY:
General Mills’ best in class Hispanic Content Marketing program
Jennifer Leen Berglund,
Coca-Cola Latin America and Fox National Geographic Channel teamed up to produce a panregional documentary series titled “Viviendo Positivamente” (“Living
Ramiro Prudencio, President & CEO, Burson Masteller, Latin America
Learn how the key players of the campaign integrated and leveraged the paid, earned and owned media elements of this branded content effort.
Relax and talk to colleagues and clients.
JOURNALISTS IN THE AGE OF CONTENT MARKETING
Nicol Turner-Lee, President and CEO, NAMIC
Journalists and other content producers are at the core of Content Marketing. They are targeted as "Earned Media" by Agencies and Brand Marketers. How can agencies and brand marketers work with Journalists in a productive way without compromising their editorial integrity?
TECHNOLOGY AND CONTENT:
How do they integrate?
Herb Payan, SVP, Desarrollo de Contenido Digital, Sony Music
Big Data, SEO, Social Media and Marketing Automation are impacting content creation. Panelists will analyze this interdependence and answer the following questions:
PEPSI’S HISPANIC CONTENT MARKETING STRATEGY
Javier Farfan, Senior Director of Cultural Branding, PepsiCo
Key insights on