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2nd Annual Hispanic Digital and Print Media Conference - Award Lunch & Networking
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Portada Online Magazine > Portada's Hispanic Media Conferences > Conference Schedule - 2nd Annual Hispanic Digital and Print Media Conference - Award Lunch & Networking |
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2nd Annual Hispanic Digital and Print Media Conference - Award Lunch & Networking -
September 24, 2009 -
Helen Miller Event Space & Theatre
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Conference Schedule |
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Confirmed Speakers / Panelists
| Date |
Time |
Speaker |
General Theme |
Key Points |
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| Sep 24,2009 |
8:00 am |
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REGISTRATION AND BREAKFAST |
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| Sep 24,2009 |
8:30 am |
Colby Atwood, President, Borrell Associates |
OUTLOOK: CONNECTING TO THE HISPANIC CONSUMER VIA DIGITAL AND PRINT MEDIA |
Description: A “Follow the Money Report:” from a top researcher. What is working and what is not in Hispanic Digital and Print Media. The vehicles and content advertisers are supporting. The top 10 trends to follow. |
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| Sep 24,2009 |
9:15 am |
MODERATOR: Colby Atwood, President, Borrell Associates |
PRINT AND DIGITAL BUDGETS: IS THE MONEY THERE? |
Description:Working towards increased Hispanic Digital and Print Budgets. Hear from top marketers where the opportunities for Digital and Print Advertising spending increases are going to be in 2010. |
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| Sep 24,2009 |
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PANELISTS: Lorena Hidalgo, Manager Hispanic Marketing Wrangler/VF Jeanswear Inc. |
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| Sep 24,2009 |
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Kristyn Page, Multicultural Marketing Director, Macy’s |
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| Sep 24,2009 |
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Hector Vallejo, Hispanic Marketing Manager, DeWalt |
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| Sep 24,2009 |
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Teresa Wakeley, Advertising and Media Manager, Volkswagen of America |
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| Sep 24,2009 |
10:00 am |
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MORNING BREAK |
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| Sep 24,2009 |
10:30 am |
MODERATOR: Alain Groenendaal, President & CEO – Wing |
WHEN THE TAIL STARTS WAGGING THE DOG: HOW MULTICULTURAL CONSUMERS ARE SHAPING TRENDS AND CONSUMPTION FOR AMERICA AS A WHOLE AND WHAT YOUR BUSINESS NEEDS TO DO ABOUT IT. |
Description:In markets like Los Angeles “non-Hispanic whites” are already less than 40% of consumers. How is that changing how marketers think about targeting? What have marketers learned from their multicultural marketing programs that they can apply to the overall business?
Immigrants in general and Hispanics in particular are usually more optimistic about the future than other groups. How is their consumption responding and how will that impact business plans during the recession and beyond?
How do marketers allocate investment across different target segments, balancing the needs of supporting current business as well as future growth? |
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| Sep 24,2009 |
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PANELISTS: - John De Armas, VP of WorldDirect and Head of DirectTVMás |
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| Sep 24,2009 |
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- Teresa Iglesias Solomon, VP Multicultural Initiatives, Best Buy |
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| Sep 24,2009 |
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- Manny Gonzalez, Hispanic Marketing Director, Hennessy Brand - Moet - Hennessy USA |
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| Sep 24,2009 |
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- Brian Lange, Brand Manager, SPLENDA, Multi-Cultural Marketing, Johnson & Johnson / McNeil Nutritionals |
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| Sep 24,2009 |
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- Monica Morales , Brand Manager, Dr Pepper Hispanic Market |
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| Sep 24,2009 |
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- Andrea Riley, Corporate Brand and Automotive Marketing, GMAC Financial Services |
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| Sep 24,2009 |
11:30 am |
MODERATOR: Joe Kutchera |
BEST PRACTICES: USING NEW ONLINE TARGETING TECHNOLOGIES TO CONNECT WITH THE HISPANIC CONSUMER |
Description: The Challenge: Fragmentation and Segmentation of U.S. Hispanics online. How to use Search, Geotargeting, Retargeting, Contextual and Behavioural Targeting technologies in order to reach Latin Consumers. Case Studies from Microsoft. |
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| Sep 24,2009 |
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PANELISTS: Javier Farfan, Lifestyle Marketing, Senior Manager, Zune, Microsoft Corp. |
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| Sep 24,2009 |
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- Marla Skiko , SVP, Director of Digital Innovation, SMG Multicultural |
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| Sep 24,2009 |
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Other panelists TBD |
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| Sep 24,2009 |
12:30 pm |
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AWARD LUNCHEON |
Enjoy lunch and be the first to know who are the winners of the Hispanic and Digital and Print Media Awards. Welcoming remarks by Award Sponsor |
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| Sep 24,2009 |
2:00 pm |
Rodolfo Rodriguez, Multicultural Marketing Director, General Mills |
KEYNOTE PRESENTATION:
WHY DIGITAL MEDIA AND SOCIAL NETWORKING ARE ESSENTIAL TOOLS TO CONNECT WITH THE HISPANIC CONSUMER |
Description: Hear from a top marketer, who substantially increased the allocation to multicultural marketing of a major CPG company, why a greater focus on digital media and social networking is essential for successful Hispanic marketing. Best Practices. Plus the important role of custom publishing and coupons (FSI’s) in newspapers and magazines. |
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| Sep 24,2009 |
3:00 pm |
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CLIENT ROUNDTABLES
(includes AFTERNOON BREAK)
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Description: Share intelligence and insights with major clients and agencies. One major buy side executive (Client or Agency) will sit at each table and attendees will rotate. (Clients/Agencies to include: MillerCoors, Volkswagen, Wrangler, Macy’s, Wing, etc…) |
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| Sep 24,2009 |
4:30 pm |
MODERATOR:TBD PANELISTS: TBD |
BEST PRACTICES: Connecting with the Hispanic HEALTHCARE Consumer |
Description: Hispanic online and mobile consumers are young vibrant and growing. The % of Hispanics dealing with health issues and chronic illnesses is also growing. Thanks to the Obama administration, healthcare may be the biggest issue of the early part of the next decade. What are best practices in reaching and engaging with the Hispanic Healthcare Consumer. |
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| Sep 24,2009 |
5:30 pm |
NETWORKING FUNCTION sponsored by NxtBook Media |
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| Sep 24,2009 |
7:30 pm |
Adjournment |
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