This is the pre-eminent event for everyone interested in marketing, advertising, media and content in the Latin world! To take advantage of the early bird, please click here!.
Download the conference program here
We have already confirmed the following speakers and panelists:
- Sue Cross, Sue Cross, SVP Global Media – Americas, Associated Press
- Jesús Mata, Sr Director, Advertising Services. Direct TV Latin America.
- Joe Crump, Group Vice President, Strategy and Planning, Razorfish
- Cynthia Evans, Managing Director, Group M, Media Edge
- Milton Longobardi, Managing Director Sao Paulo Tourism Boureau
- José Ruiz, Senior Marketing Manager, Oracle
- Raquel Solorzano, Corporate Media Manager, Samsung Latin America
- Roxana Strohmenger, Latin America Lead Analyst, Forrester Research
- Kim Allard, Regional Online Marketing Manager, Sony Latin America
- Chris Velasco, Director Trade Marketing - Americas, Microsoft Corporation
- Guillermo Morrone, VP Marketing Head, MasterCard Worldwide - Latin America & Caribbean Region
- Enrique Cuevas, VP of Caniem, Camara Nacional de la Industria Editorial Mexicana, CEO of Editorial Premiere
- Juan Saldivar, General Manager Televisa Interactive Media.
- Lourdes Mejia, Marketing Manager, Coty Prestige
- Enrique Arribas, Advertising and Sponsorships Director, Grupo Santander
- Antonio Buades, Commercial, Research and New Business Director, Union Radio
Additional major speakers to be announced soon!
Key Topics
- An in-depth picture of the state of Latin American economies: Experts report about each country’s advertising and media markets.
- The resurgence of the panregional media buy
- The latest client’s case studies on achieving high ROI’s by advertising to Latin American audiences: What is working and what is not and why.
- The role of social media, mobile and grassroots efforts in reaching the Latin American consumer
- Advice on how to best capture market share in the exploding Latin American digital media market.
- Antagonists or complements? The role of TV, Print, Digital and Outdoor media in reaching the Latin American Consumer.
- New Content Track: Similarities and Differences in Content Preferences of Audiences in the Latin World (Latin America, U.S. Hispanic and Spain).
Plus!
Portada’s Panregional Advertising and Media Award Ceremony!
Testimonials from the 2009 event
“It is difficult to get a good conference populated
these days. Portada did a fantastic job! Good speakers, good content, good
contacts”.(Cynthia Evans, Managing Director MEC.Latin America).
“Thank you very much for a wonderful conference and we are very proud to be
the recipient of Portada’s Top Panregional Digital Advertising Campaign award. It is an honor for my agency, our client HBO and all the team members involved in the project.” (John Santiago, Co- CEO, Media 8).
“The Mandarin Hotel was an exceptional venue, great discussions and there were some very good clients there. I know that these events are not easy to
coordinate, but it came off very well.”
(Paul Meyer, VP Interactive, Publicitas Charney/Palacios & Co.)