Join Forces with Top Brands at Portada Live, NYC, Sept, 19, 2024!

Sports Marketing

Soccer Marketing

Do Brands Really Believe in the Growth of Soccer in the U.S?

Soccer marketing – including sponsorships, experiential activations, advertising/branded content, and influencer marketing – is in most marketers’ mouths. But do brand marketers really believe soccer will have a transformative impact on marketing? We surveyed the decision-makers, and this is what they have to say.

THIS WEEK! AB-InBev, CENTURY21, NYPR, Kia, Sprint Are Ready to Unlock Innovation at #PortadaNY

Key brand decision-makers will discuss what is the future of marketing THIS WEEK on September 12 at the Westin Times Square. The agenda includes: multicultural marketing in America, 5G, smart cities, experiential marketing, and much more. Four units of Portada’s council system will hold their private meetings at the event. Get tickets and meet executives of your choice at Portada Meet Up.

The WSL Comes to Mexico, Soccer Marketing News

The WSL Comes to Mexico after securing its first overseas broadcast rights deal. Here you’ll find a weekly summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop-shop.