Bola Olonisakin is the Creative Head and Online Strategist at GTech Designs. Olonisakin specializes in web design and mobile marketing, mobile apps, custom web design, web development, mobile marketing, and search engine optimization services. Once upon a time in the land of Search Engine Optimization, a business could assemble a sub-par website full of carelessly [...]
Sounding Off: Riccardo Tafa: “Can Sports Hospitality Be an Effective Marketing Platform?”
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Published: 05/10/2013
Published: 05/10/2013
Riccardo Tafa is Managing Director of RTR Sports, a Marketing Agency. Tafa is a professional consultant expert on Sports Sponsorship and Strategic Marketing Management with 10 years of experience. Traditional advertising channels are overcrowding our world. Target audiences are increasingly disenchanted by ads and publicity and more and more unresponsive to commercial break. Can sports marketing [...]
Sounding off: Lin Wilder “Content Marketing – Why Is It Important?”
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Published: 05/03/2013
Published: 05/03/2013
Lin Wilder is an Internet marketer and writer I was reminded of the long history of content marketing while listening to a Webinar earlier this week. We tend to think that whatever we have discovered on the net is brand new, or at least only as old as the nineties, when the net revolutionized our [...]
Sounding Off: Joseph Finkelberg “Top 3 Tips on Content Marketing”
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Published: 04/26/2013
Published: 04/26/2013
Joseph Finkelberg – Content Marketing and Online Popularity Consultant Some may say that content marketing is easy but not everybody knows the effective strategies in using this as a way to increase his online presence. Thorough understanding on how to do content marketing will allow a business or a professional to get the attention of [...]
Sounding Off: Eric Wedemeyer: “Separated at Birth: Why Branding and Content Marketing Are (Kind of) the Same Thing”
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Published: 04/19/2013
Published: 04/19/2013
Eric Wedemeyer – CEO – Tactus Associates Inc. Brands are the starting point for all marketing and communications. The strategic lodestone. The most fundamental expression of your company’s mission and purpose. Content marketing is a tactic – a system of focused, specific, flexible and customer-oriented communications with an eye on the bottom line. What two [...]
Sounding Off: Anup Karadiya “B2B Lead Generation: Locating The Best Leads”
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Published: 04/12/2013
Published: 04/12/2013
Anup Karadiya – Executive – The Global Associates Over the years, B2B lead generation has evolved by leaps and bounds. However, its importance is still the same – paramount. Maintaining consistency in revenue growth is one of the biggest challenges for all kinds of businesses, and high quality leads certainly have a big role to [...]
Sounding Off: Brian Stephenson: “Mobile Marketing Click Through Rates”
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Published: 04/05/2013
Published: 04/05/2013
Brian Stephenson is managing director and co-founder of the mobile marketing company Text Republic based in Tralee Co. Kerry. Brian and his team specialise group texting and SMS marketing. Mobile marketing has been around for many years now and has become a permanent fixture in the marketing mix for experienced marketers and small business owners [...]
Sounding Off: Janette Speyer: “Burger King Twitter Hacked: Good or Bad for Branding?”
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Published: 03/22/2013
Published: 03/22/2013
Janette Speyer has worked for Young & Rubicam Venezuela as art director specializing in direct response campaigns. Moving to the US, she co-founded SpeyerGraphix with clients such as FOX Sports, Time Warner Cable, BET, The Playboy Channel, Harman/JBL and many others. In 2003, Janette joined the Web Success Team where she is responsible for the [...]
Sounding Off: Melissa Ann Andrews “Marketing to Female Shoppers – More Than a Niche Market”
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Published: 03/15/2013
Published: 03/15/2013
Melissa Ann Andrews has a Bachelor of Arts in Political Science, Bachelor of Science in Elementary Education, a Master of Arts in Organizational Training and Development, coaching, six sigma and online instructional certificates. Isn’t it interesting that some studies show that women buy or influence 80% of all consumer good purchases? The same studies show [...]
Sounding Off: Paige Arnof-Fenn: “Telling Your Story: The Secrets To Content Branding”
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Published: 03/08/2013
Published: 03/08/2013
Paige Arnof -Fenn is Founder of Mavens & Moguls. Leading into the holidays families get together often and I recently spent time with my nieces and nephews and they begged me to tell them stories several times a day. It got me thinking, people of all ages are naturally interested when you engage them with [...]
Sounding Off: David Johnson: “When Marketing To Hispanics, It Is About Culture”
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Published: 03/01/2013
Published: 03/01/2013
The cultural mosaic of the United States has never been more intricate. Varied cultural groups – many in their second and third generation – continuously blending together, maintaining and discarding various aspects of their own heritage while adopting, adapting and integrating different aspects of the new one that surrounds them. U.S. Hispanics are no exception. [...]
Sounding Off: Inge Van Eetveldt: “Avoiding Marketing Metrics Tunnel Vision”
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Published: 02/01/2013
Published: 02/01/2013
Marketing companies and especially digital marketing companies are focussed on cultivating a data-driven culture. Because digital media is famous for being the most measurable channel available to brands and marketers today, it’s not surprising that agencies have become well, a little obsessed with metrics. When it comes to email marketing open and click through rates [...]
Sounding Off: Janette Speyer “Candidates Use of Social Media in the 2012 Election”
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Published: 11/30/2012
Published: 11/30/2012
In 2008 Presidential election, we saw the value of social media come through for President Barack Obama. Founder of the Huffington Post, Ariana Huffington even stated that, “Were it not for the Internet, Barack Obama would not be president. Were it not for the Internet, Barack Obama would not have been the nominee.” This election [...]
Sounding Off: Kean Graham - “Are the New DFP Ad Tags (GPT’s) Decreasing Your Ad Revenue?”
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Published: 10/12/2012
Published: 10/12/2012
After hearing all the exciting news and new features of the new DFP advertising tags (aka. Google Publisher Tags), how could a publisher not implement them?
Sounding Off: Kean Graham – “Are the New DFP Ad Tags (GPT’s) Decreasing Your Ad Revenue?”
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Published: 10/12/2012
Published: 10/12/2012
After hearing all the exciting news and new features of the new DFP advertising tags (aka. Google Publisher Tags), how could a publisher not implement them?
Sounding Off: Daniela Origem “6 Factors to Bear in Mind Before Doing Business in Brazil”
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Published: 10/05/2012
Published: 10/05/2012
Brazil is becoming one of the world's superpowers and as their economy gains momentum the developed world is taking a strong interest as their own markets continue to struggle. However, companies and individuals should learn about the cultural variances before embarking on any transcontinental business.
Sounding Off: Daniela Origem “6 Factors to Bear in Mind Before Doing Business in Brazil”
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Published: 10/05/2012
Published: 10/05/2012
Brazil is becoming one of the world's superpowers and as their economy gains momentum the developed world is taking a strong interest as their own markets continue to struggle. However, companies and individuals should learn about the cultural variances before embarking on any transcontinental business.
Sounding Off: Common Mistakes when Recruiting Latino Franchisees
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Published: 09/29/2012
Published: 09/29/2012
Many large retailers are expanding into the Hispanic market through franchise agreements (see for example Pizza Patron, Del Taco, Papa John's and Denny's). A crucial factor to the success of their business is that they work with Hispanic franchisees. In today's Sounding Off column, Jose Torres, Principal Partner and Founder of BuscaTuFranquicia.com, writes about the opportunities and challenges in recruiting Latino franchisees.
Sounding Off: 7 Political Ad Tactics to reach the Hispanic Voter
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Published: 08/30/2012
Published: 08/30/2012
Looking at the November elections, Andy Ellenthal, EVP Global Sales and Operations at DG, a digital advertising delivery network explains how new advertising technologies help to efficiently target Hispanic voters.
Sounding Off: 7 Political Ad Tactics to reach the Hispanic Voter
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Published: 08/30/2012
Published: 08/30/2012
Looking at the November elections, Andy Ellenthal, EVP Global Sales and Operations at DG, a digital advertising delivery network explains how new advertising technologies help to efficiently target Hispanic voters.
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