“To drive retail sales, build the avocado category and sustain our strong brand momentum, Avocados from Mexico commits more funds to marketing support than any other avocado organization in the U.S.” according to a written statement to The Produce News from Eduardo Serena, marketing director of the Avocado Producers & Exporting Packers Association of Michoacàn, commonly known by its acronym APEAM.
From ‘Mad Men” to “Math Men’: @Portada’s Annual Conference
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Published: 09/24/2012
Published: 09/24/2012
After a morning of marketing, media and advertising insights, Portada’s 6th Annual Hispanic Advertising and Media Conference took a turn to showcase the power of data, and what data can do to help marketers reach their goals and make an effective sell of everything, from credit cards and hair-care products to automobiles and political messages.
ImpreMedia’s Ivan Adaime: “Our main digital focus will be placed on the local news sites”
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Published: 08/14/2012
Published: 08/14/2012
Since ImpreMedia was acquired by a company owned by Argentinean media company La Nacion earlier this year, the organization has gone through some changes. Portada caught up with Ivan Adaime, new VP Digital ad ImpreMedia, to talk about new strategies at the Hispanic digital and print media company.
Portada Annual Conference: General Mills, Diageo, DirecTV already confirmed!
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Published: 07/09/2012
Published: 07/09/2012
We are gearing up for Portada’s Flagship Annual Hispanic Advertising and Media Conference in NYC on Sept. 20,2012 in New York City’s Scholastic Auditorium with Greenhouse & Rooftop Terrace.
Sounding Off: Victor Aloi “Five Mistakes You Must Avoid in Your Mobile Marketing Campaign”
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Published: 04/27/2012
Published: 04/27/2012
Victor Aloi is Marketing Manager of InvolveMobile, a mobile marketing software provider. In this article, the executive describes five common mistakes in mobile marketing.
The Growth of Internet Radio Advertising: A review
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Published: 04/25/2012
Published: 04/25/2012
Internet radio and digital audio advertising is on track for a strong ad year in 2012 with solid CPMs and a growing local revenue base, according to speakers at Radio and Internet Newsletter Rain Summit West, held last week in Las Vegas during the NAB Show SNL Kagan’s Robyn Flynn reports.
Special Report: Political Advertising; Courting the Latino Vote
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Published: 04/18/2012
Published: 04/18/2012
As the republican presidential candidates were preparing for the Iowa Caucus at the beginning of the year, Newt Gingrich´s campaign sent an email in Spanish stressing the importance of the Iowa Hispanic community to secure his nomination.
Hispanic Mobile Breaking Ads: Universal Pictures, Burger King, Amtrak and Verizon (New!)</
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Published: 02/29/2012
Published: 02/29/2012
We are happy to introduce Hispanic Mobile Breaking Ads, a new section covering Mobile Advertising in the US Hispanic market, through an exclusive agreement with Media Economics Group. We will present a quarterly selection, out of the hundreds tracked by Media Economics Group.
Pontiflex introduces Spanish-language Mobile Advertising Platform
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Published: 02/08/2012
Published: 02/08/2012
Pontiflex, a mobile and online signup ad platform announced new Spanish language capabilities…
The Golden State, The Heart of Hispanic America
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Published: 01/31/2012
Published: 01/31/2012
Hispanics are fueling growth in California, the most populous state in the U.S. According to the 2010 U.S. census figures, no less than 37,6% of Californians are Hispanics.
VoodooVox acquired by Call Genie
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Published: 01/03/2012
Published: 01/03/2012
Mobile analytics and advertising network company VoodooVox has been acquired by Call Genie. The cash-and-share deal is valued at $2.8 million.
Call Genie has raised a ton of venture capital from investors like Apax Partners, Softbank Capital, Steamboat Ventures (Disney), Berkshire Capital Investors and Village Ventures.
Portada Survey: USH Market to grow 5% in 2012, strong Auto, Political and Finance
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Published: 12/14/2011
Published: 12/14/2011
The U.S. Hispanic Advertising Market will grow between 4%-5% in 2012, according to a survey conducted by Portada in mid-October. Portada interviewed 50 client, agency and media executives
Portada Quick Hits:ScotiaBank follows Hispanics in Canada, Online Video Advertising on a roll
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Published: 11/22/2011
Published: 11/22/2011
Some stories the Latin Advertising and Media World is talking about this week.
Toyota announces Camry Marketing Campaign
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Published: 10/18/2011
Published: 10/18/2011
Toyota is undertaking a new major marketing initiative after its recall last year. It just announced the official launch of its marketing campaign for the all-new 2012 Camry: “It's Ready. Are You?” The campaign demonstrates how the seventh-generation model addresses changes in consumers' vehicle needs, expectations and driving habits through the combination of new innovations and improvements to interior and exterior styling.
Breaking: Media Division of Alloy bought by Prospect Capital
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Published: 07/20/2011
Published: 07/20/2011
The Media Buying Business under Alloy Media + Marketing has been acquired by Prospect Capital Corporation (NASDAQ: PSEC), a publicly traded investment company that specializes in mezzanine finance and private equity investments.
!Ay los Deportes! Sports, The Latin Passion
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Published: 06/18/2011
Published: 06/18/2011
Huge passion drives engagement by the millions and that is something advertisers, and not surprisingly media properties, love.
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