Matching Brands to Sports: How to Win and Who Is Winning
Winning off or on the field, be it team or brand, comes down to doing the homework. The chemistry, the timing, and the ethos have to align.
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Winning off or on the field, be it team or brand, comes down to doing the homework. The chemistry, the timing, and the ethos have to align.
Major League teams are betting big on the Hispanic market as the importance of the Hispanic consumer to the success of sports franchises in Los Angeles cannot be understated. Marketers will be able to learn this firsthand next Friday March 15 at Portada Los Angeles in a session featuring Ronalee Zarate-Bayani, CMO, LA Rams, Rich Orosco, EVP Brand & Community, LAFC and Univision’s news anchor Leon Krauze.
Jorge Posada, Carlos Beltran and T.J. Rivera were honored at Tuesday night’s Thurman Munson Awards Dinner in New York.
Camilo Durana, VP Property and Commercial at MLS, explained how important it is connecting with their fans and how they do it, during Portada’s Hispanic Sports Marketing Forum.
Felix Palau, Tecate’s VP, talks about why the Mexican beer is going after U.S.-Hispanic Millennials, and why the brand chose the sports of boxing and soccer as its focus in engaging with new consumers.
Hispanics are widely represented in baseball, including more than 20 percent of players. If you include players with some Hispanic heritage, that jumps to 30 percent. While MLB has long reached out to Latinos, Opening Day 2015 on ESPN Sunday Night Baseball revealed the kickoff of the organization’s first Hispanic ad campaign via LatinWorks.
Portada, the leading Source on Latin Marketing and Media, is pleased to announce the release of our 2015 Soccer Marketing Guide. The Guide can be DOWNLOADED for free (Log-In/Reg. required) at https://www.portada-online.com/soccer/.
We are happy to publish the 2015 Soccer Marketing Guide, a must-have Guide for Soccer Marketing and Sports Marketing Professionals!
beIN SPORTS, the international sports network, has announced the match-ups for the 2015 Copa America tournament live from Viña del Mar, Chile. Exclusive coverage of the draw on beIN SPORTS and beIN SPORTS en Espanol included the teams who will face off in the opening phase of the tournament featuring 10 South American CONMEBOL countries, plus invited nations Mexico and Jamaica.
The 2014 World Cup is over, but Soccer Marketing is definitely not. In an interview with Portada, Alfredo Rodriguez, Vice President of Latino Marketing at DISH describes the Direct-based-Broadcast-Satellite Provider’s “Juego Bonito” campaign and explains how the Hispanic themed campaign was “crossed-over” to a Total Market effort. Plus how he measures the efficiency of online video advertising.
As the biggest show in the world, the 2014 Soccer World Cup, starts this Thursday June 12 at 4pm EST with the match between World Cup host Brazil and Croatia, Portada interviewed Juan Carlos Rodriguez, president of Univision Deportes, to talk about this major global marketing and advertising event.
ImpreMedia, the Hispanic news and information company in the United States, has unveiled a new reader product for its brand, El Diario, the nation’s longest-publishing spanish-language daily newspaper, with a renewed commitment to better address the needs of the Latino community and continue to serve as “El Campeón de los Hispanos,” (The Champion of Hispanics).
AT&T, Anheuser Busch, Pfizer have signed up as advertisers at Fox Deportes Spanish-language broadcast of the Super bowl this Sunday.The Super bowl between the Denver Broncos and Seattle Seahawks will be the first ever televised in Spanish in the United States.
Facebook has announced the acquisition of SportStream, a startup that analyzes social media mentions of sports and provides clean data access to news outlets and teams.
FOX Sports renewed its media rights in the United States and Caribbean to the UEFA Champions League and UEFA Europa League soccer competitions, for three additional seasons from 2015-16 through 2017-18.
Rant Media Network, Inc, which operates the sports vertical Rant Sports (https://www.RantSports.com), has received a US $3 million investment led by Hudson Bay Capital and former interClick (an online advertising technology company) Co-Chairmen and Founders Barry Honig and Michael Brauser.
The drinks business Diageo and the National Basketball Association (NBA) have joined under a multiyear marketing partnership that will make Diageo exclusive partner of the league.
Download the complete Hispanic Sports Marketing Forum Presentations here!!
Portada´s editorial staff presents the full coverage of the 7th Annual Hispanic Advertising and Media Conference 2013!
Portada´s editorial staff presents the full coverage of the Hispanic Sports Marketing Forum 2013!