Excitement and some question marks after Yahoo! announced yesterday it it acquiring Tumblr for US$ 1.1 billion. (Even though Yahoo’s! CEO Marissa Mayer, promised “not to screw it up.”) Tumblr is certainly a strong platform more than 102 million Tumblr blogs that attracted more than 29.2 million unique visitors in March who made 6.6 billion page [...]
Should the NewFronts and UpFronts be merged?
By
Published: 04/29/2013
Published: 04/29/2013
The NewFronts, which take place this week in New York City, are intended to play an important part in driving digital video from a US $4.1 billion business to a US $9 billion business over the next three years, as researcher E-marketer expects. But then, of course, on May 13, the TV Upfronts start, the [...]
What will Meredith’s acquisition of Time Inc. mean for the Hispanic Magazine market?
By
Published: 02/19/2013
Published: 02/19/2013
The U.S Magazine market will change substantially if the acquisition of Time Inc by Meredith Corporation is confirmed in the next few days. Many questions are open including whether the cultures of New York City’s (Time Inc) will clash with Des Monies, Iowa based Meredith. The new company would have average an average magazine circulation of [...]
Analysis: 5 Questions and Answers about the Panregional Advertising Market
By
Published: 01/25/2013
Published: 01/25/2013
What is the Panregional Advertising market? Our just published report defines the panregional advertising market as advertising placements bought in two or more Latin American countries by buyers outside of those countries. The advertising is usually bought out of so-called panregional media buying hubs, most notably South Florida (Miami). Below 5 questions and answers about [...]
Analysis: 7 Key Questions about Hispanic Marketing You Need to Address
By
Published: 10/01/2012
Published: 10/01/2012
Portada’s Annual Hispanic Advertising and Media Conference in New York City next week offers a good reason to reflect on the state of the Hispanic Marketing, Advertising and Media industries.
Analysis: The iPhone 5 and Apple’s dominance
By
Published: 09/26/2012
Published: 09/26/2012
Much has been said and written in recent years about smartphones that could become “iPhone killers”— from competitors such as Samsung and its Galaxy models, who adopted Google's Android platform, to the launch of Windows Phone 7 and the expectations it generated at the time (along with its Nokia alliances).
Analysis: Implications of changes to the Google algorithm
By
Published: 09/19/2012
Published: 09/19/2012
A few days ago we reported that Google is updating its search algorithm by now including the number of valid copyright takedown notices received by websites. What implications does this change have on Google search results? Which results are going to be last and which simply will not show up?
Analysis: 8 Key Questions about Hispanic Marketing You Need to Address (Updated)
By
Published: 09/12/2012
Published: 09/12/2012
Portada’s Annual Hispanic Advertising and Media Conference in New York City next week offers a good reason to reflect on the state of the Hispanic Marketing, Advertising and Media industries.
Analysis: Implications of changes to the Google algorithm
By
Published: 09/12/2012
Published: 09/12/2012
A few days ago we reported that Google is updating its search algorithm by now including the number of valid copyright takedown notices received by websites. What implications does this change have on Google search results? Which results are going to be last and which simply will not show up?
Analysis: Implications of changes to the Google algorithm
By
Published: 09/12/2012
Published: 09/12/2012
A few days ago we reported that Google is updating its search algorithm by now including the number of valid copyright takedown notices received by websites. What implications does this change have on Google search results? Which results are going to be last and which simply will not show up?
Analysis: Financing Latin Ventures: 6 Companies to watch
By
Published: 08/30/2012
Published: 08/30/2012
Tuesday’s announcement that NuvoTV, a cable network that airs English-language shows targeting Hispanic got a $40 million dollar investment from several major institutions, highlights the interest Hispanic and Latin American companies get in the venture capital and private equity community.
Analysis: Marketing in Spanish and/or English, the eternal question
By
Published: 08/15/2012
Published: 08/15/2012
An interesting discussion on whether Spanish and/ or English should be used to reach out to Hispanics is taking place on Portada’s Linked in Forum
Analysis: How many of the stories you read are pitched by PR? (@HPRA NY)
By
Published: 08/01/2012
Published: 08/01/2012
HPRA-NY chapter hosted an interesting event last night (July 31) at Cohn & Wolfe’s offices in New York City. The panel called “Meet the New Hispanic Media” was moderated by Ford’s Alvaro Cabal, (Multicultural Communications Manager – Ford Motor Company).
Analysis: (Hispanic) Media Buying – On Why ZenithOptimedia snaps up Accounts
By
Published: 07/25/2012
Published: 07/25/2012
Hispanic Media buying and to a lesser extent planning is increasingly being the domain of general market agencies.
Analysis: Latin Culture as a major U.S. Economic Growth Driver
By
Published: 07/18/2012
Published: 07/18/2012
The Spanish language and the Latin culture are enormous assets for the U.S. economy. In this regard, the U.S. marketing, media and cultural industries, have a lot to contribute to the mid and long term growth of the U.S. economy.
Analysis: Hispanic Online Video Advertising: 5 Things you Need to Know
By
Published: 06/28/2012
Published: 06/28/2012
Online Video is hot. See the latest video hub. initiative announced last week by The Wall Street Journal.
Report: Hispanic Magazine Media 2012 (Premium Content)
By
Published: 06/21/2012
Published: 06/21/2012
An in-depth report with all the competitive intelligence you need to have about Hispanic magazine media. 35 magazines tracked: What mags folded and why? Which ones were launched? Key circulation data plus 5 Key Trends to take into account. Companies mentioned: Abasto, AARP, Auto a Fondo Media, Arbol Publishing Group, Construguia, DIRECTV, Maya Publishing Group, Meredith Hispanic Ventures, Disney/ GW Publishing, Eclipse Marketing, Hearst, Hispanic Business Media, General Mills,
Impremedia, Latina Media Ventures, Latin Press Inc., Mundial Group, Kraft Foods, Time Inc., Televisa Publishing and Digital, Vida y Salud Media Group.
Latest Comments from Our Audience