Changing places
Claudia Montoya{EPMG), Ardi Dwornik{ESPN Deportes}, Alberto Rojas{ Jeffrey Group}, Jagdeep Wadhwani{GolTV}, Julio Rodriguez{Turbulence}, Ron Estrada {U.S. Hispanic Chamber of Commerce}.
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Claudia Montoya{EPMG), Ardi Dwornik{ESPN Deportes}, Alberto Rojas{ Jeffrey Group}, Jagdeep Wadhwani{GolTV}, Julio Rodriguez{Turbulence}, Ron Estrada {U.S. Hispanic Chamber of Commerce}.
Offers web-publishers revenue-sharing program.
Increase in both the number of newspapers used as well as the dollar amount.
Film, culture, art magazine opts for TV and online banner advertising.
Expanded editions and increased circulation.
U.s. advertisers place in latam websites to target U.S. Hispanics. Today’s Teens, Tomorrow’s Market share. The Macro View: A lot of room to grow. The
Argentina's La Nacion newspaper and Chile's El Mercurio newspaper will incorporate Google search technology into their websites. The keywords will be sold by US Media Consulting, a Miami-based Internet ad sales company, Bruno Almeida, ad sales director of US Media Consulting, tells Portada®.
Argentine daily newspaper La Nación recently bought the online auctioneer DeRemate.com's Argentinean and Chilean websites (https://www.deremate., https://www.deremate.cl ) com.ar Gabriel Dantur, research and development manager at La Nación, tells Portada.
Merck Pharmaceuticals' bimonthly consumer health publication is now being published in Spanish as an online edition. The edition is published in PDF format and called Tu Salud Ahora. They are considering a print edition for 2006-2007.
HispanoClick, a Hispanic online network with Spanish-language publishers in the United States, Latin America, and Spain, recently expanded its roster of advertisers. In recent weeks, HispanoClick has signed on several multi-month commitments from top advertisers including Air France, Bancomer, Kraft, US Army and Western Union.
ClickDiario, the newspaper website rep firm, has consolidated its vertical websites and launched targeted channels in Spanish language, choosing to represent their publications by name for the first time.
Hispanic and Latin American daters will soon have a new website to go to: Amor.com, a subsidiary of Toronto based Date.com, will be launched within the next few weeks (https://www.amor.com).
Batanga plans to launch a $3-4 million consumer marketing campaign to drive users to its site. According to founder and CEO Troy McConnell, the campaign will be done entirely online.
QuePasa.com, one of the preeminent Hispanic online community sites recently announced the launching of QuePasa Market Intelligence (QMI). The new service will offer users realtime access to the market views and political opinions of its wide-ranging audience.
It is estimated that US companies spend between $50 million to $75 million dollars annually trying to connect with Hispanicsthrough PR efforts, and many are turning to (Hispanic) PR firms to more effectively tailor their messages.
Verizon Wireless Unleashes Bilingual Direct Mail Campaign
Marketing to Teens
With Hispanics constituting the fastest growing firsttime homeowner group in the U.S.A., the mortgage lending market is warming up to the substantial economic opportunity they represent. In 2005, the Hispanic mortgage lending market was worth $235 billion
As growth in Hispanic print continues to outpace that of the general market, more newspaper ad-sales representation companies are catering to the Hispanic market. Portada®
There is huge catch up potential for Hispanic newspaper and magazine advertising, to say the least. That becomes clear by comparing the dollar amounts that national advertisers invest in Hispanic magazines and newspapers to the dollar amounts they invest