The most popular private-brand products among Hispanics, defined as purchased when shopping “every time” or “fairly often,” are dairy items (54%), paper products (41%), carbonated beverages or bottled water (35%), cleaning supplies (34%) and hot and cold cereals (34%), according to a Food Marketing Institute poll.
Nearly three-quarters (73%) of Hispanics agree that “store brands are a great value for the money,” and 64% said “store brands are just as good as national and international brands.”
The study found that 37% of Hispanic shoppers are buying more private-label products this year and one in four plan to buy more in 2010.