Yahoo! today unveiled the newly rebranded Yahoo! En Español, which now features a new logo, more interactive features and Yahoo!’s signature purple coloring. The site’s layout also offers users direct access to the essentials, from e-mail and instant messenger to local news and weather, videos and more. The refreshed U.S. Hispanic site, in tandem with new targeting technologies, is part of the company’s plan to deliver more users and advertisers in 2009.
Yahoo! will focus on providing solutions to advertisers that will allow them to leverage the technology and scale of the Yahoo! network. Yahoo! will also leverage the significant improvements in its targetable reach technologies for the U.S. Hispanic market and Latin America region, which enables the company to deliver more relevant ads by better understanding users’ behavior.
“We believe that by bringing content and advertising to users that is relevant and tailored to their interests, Yahoo! can give them the best experience on the web. This also allows us to help our advertising partners’ laser focus on their key consumers, said Armando Rodriguez, general manager, Yahoo! Hispanic Americas. “With the right content and the right technology we can effectively target all Hispanic Internet users regardless of geographic location and language preference.”
According to comScore MediaMetrix, December 2008, the Yahoo! network has more than 15 million U.S. Hispanic users on a monthly basis and a 75% overall reach of the market.