SEARCH
HomeAboutConferencesAwardsProductsContact Us
HOMEABOUTCONFERENCESAWARDSPRODUCTSCONTACT

 

 

Latest US Hispanic Headlines

> Latest Mobile Marketing Data: Samsung and Android gain so does Content Usage<strong>Latest Mobile Marketing Data:</strong> Samsung and Android gain so does Content Usage

> Pizza Patron planning new Hispanic Advertising Campaigns <strong>Pizza Patron </strong>planning new Hispanic Advertising Campaigns

> Sounding Off: Silvina Moschini The closing of Megaupload: SOPA all over again?<b>Sounding Off: Silvina Moschini</b> The closing of Megaupload: SOPA all over again?

> Latin Interactive World: Interview with Ulises Vázquez – CEO, Matomy Mexico<b>Latin Interactive World:</b> Interview with Ulises Vázquez – CEO, Matomy Mexico

> Research: Just 9% of Marketers Say Traditional Agencies Have Been Good at Migrating to Digita<b>Research:</b> Just 9% of Marketers Say Traditional Agencies Have Been Good at Migrating to Digita

> Univision's 'El Talismán' brings Drama, Ratings and a Product Placement Roulette<strong>Univision's 'El Talismán' </strong>brings Drama, Ratings and a Product Placement Roulette

> …and more branded Content: Denny's Partners with Dog Whisperer to connect with Hispanics<b>…and more branded Content: </b>Denny's Partners with Dog Whisperer  to connect with Hispanics
 
 
 
Send Article to a Friend Rss Feed Click for Printable Version Comment on Article LinkedIn Twitter Facebook
   
 

Financing: Negotiating the Choppy Waters


Jan. 14, 2009
Rough waters, no doubt. Despite the Federal Reserve cutting interest rates last month to almost zero (a historic low range of 0% to .25%, from 1%), credit is almost non-existent in many parts of the U.S. and Latin America. Uncertainty and risk aversion are to blame for the current state of affairs. Yet, it’s not all gloomy and credit and finance are still available. 

1) Private Equity: Plenty of cash
In fact they are in a de-leveraging process in which they have to cut costs themselves. Banks are in a similar situation. However, Many private equity funds have a big advantage vs. banks and large companies due to the fact that their (debt to equity) leverage ratios are much lower (typically between 1 and 2) than those of larger private equity funds (typically higher than 10) and other financial institutions. According to media investment bank Jordan Edmiston Group, they are sitting on $500 billion of uninvested capital. Investors continue to be interested in funding them as the example of Hispania Capital Partners shows. The Chicago based private equity firm just announced that it got committed capital of $105 million for its second fund from investors including Verizon's Pension Fund, Credit
 
2) Investment Opportunities: Looking for non-cyclical strong growth
Private Equity Funds tend to make equity and buyout investments in strategically positioned lower-middle market companies predominantly engaged in providing goods and services to the rapidly growing Hispanic demographic in the U.S. and Puerto Rico. Hispania´s new fund is designed to invest in companies with compelling value propositions, proven management teams, positive cash flow, and annual revenues in excess of $10 million. It will invest up to approximately $20 million per platform investment. 

Particularly in times of economic weakness, they tend to focus on the non-cyclical drivers of U.S. Hispanic business growth. Palladium Equity Partners, a New York based investment fund whose investments include Todobebe, recently made investments in California and Michigan based community banks with heavy Hispanic exposure. The firm will soon announce another financial services deal. Victor Maruri, Managing Partner at Hispania recently told Portada that interesting sectors are Business Services, Education Services with a Hispanic specific angle (English as a Second Language, Tradeschools and Adult Education). One of the companies Hispania owns is CSA Group: Founded in 1956, it has grown to become the largest Hispanic-owned A/E/P&E firm in the U.S., with offices throughout the United States, Caribbean, and Latin America, including Panama City, Panama.
 
As an example of a less cyclical prone company, Marury cites Haircare products company Samy, which is less prone to recession. Hispania sold this company last year to a strategic buyer that wanted to enter U.S. Market at a 1.7 sales valuation.
 
 3) Media and Advertising: Strategic Buys
                                                                                                                   
Some companies have financing resources to undertake strategic acquisitions. This is the case of Cross Media Works which last week acquired Hispanic Independent Television Sales (HITS) and Azteca America businesses from the trustee in the Interep bankruptcy proceedings. Basically, Cross Media Works gained sales muscle in the Hispanic market with the addition of HITS and Azteca America sales teams. Another recent and smaller deal in which a general market company acquired a Hispanic media company was Phoenix Media´s purchase of Boston Hispanic newspaper El Planeta. (For a guide to price Hispanic Media properties click here.)

The opportunities may be much larger in non traditional media sectors. According to a recent report from the The Jordan Edmiston Group, “Database & Information, B2B Online Media, Consumer Online Media and Interactive Marketing Services – are expected to garner 88 cents of every growth dollar in US Media from 2007 to 2010. We expect CMOs to funnel leaner budgets away from “above the line” brand awareness to “below the line” marketing to drive leads, directly impact sales and quickly shift market share. Technology will play a decisive role in this transition, and recurring revenue models will prevail. We anticipate keen interest and increased M&A activity in such sectors as customer contact, loyalty and CRM, and interactive advertising optimization, as well as market research and information solutions.”
 
 
4) The allure of small and regional banks

In the current environment most of the major banks are not interested in cash flow lending, especially when lending into an industry that is seen in decline and in transition.

The one bright area of lending concerns small banks: "Locally or regionally owned banks are very much in tune with their communities and many of them adhered to their lending discipline during the economy's run-up.  They tend to be more inclined to work with long-time customers, such as newspapers who want to grow through acquisition," John Cribb, managing broker of John Cribb of newspaper brokerage firm Cribb & Greene, recently told Portada.
 
 
5) Seller Financing Revival

With the current scarcity of credit, seller financing, where an owner lends the buyer of his company most of the money to make the acquisition, is increasingly becoming a tool to get transactions closed. According to John Cribb, a typical seller financed sale structure looks like this:

·Cash down payment of 20% to 30% of the purchase price.
·Balance paid over 5 to 10 years at 5% to 7% interest per annum.
·Part of the balance may be in the form of a non-compete agreement which does not bear interest.
   
 
   


   
In Depth

 

   
GET ALL THE LEADS YOU NEED!

Get all  the Leads You Need

Portada’s Interactive Directory of Corporate Marketers and Media Buyers

Get detailed contact information on more than 3,000 Corporate Marketers and Advertising Agencies targeting Hispanics through an easy to use interactive Directory.

Read more


NEWS ABOUT US

NEWS ABOUT US

Portada reaches more than 100,000 Decision Makers

It's not us who say it. That would be too easy. These are some statements from the just released CVC Portada Audit and Readership Survey.

Read more
@ Our Conferences: Recap

@ Our Conferences: Recap

The best Content and the best Networking

A recap of Portada's Fifth Annual Hispanic Digital and Print Media Conferences and of the preceeding Emerging Hispanic Markets Forum.

Read more


Latin Digital Power Houses

Latin Digital Power Houses

A look at the companies who are redefining the U.S. Hispanic and Latin American interactive media space.

Read more
Portada's Q1 2011 Issue

Portada's Q1 2011 Issue

Download our current issue in digital magazine format.

The latest Intelligence and Feature stories from Portada's Editorial Team. Download it here!

Read More


Hulu launches Spanish-language programming Service

Hulu launches Spanish-language programming Service

Online video site Hulu has launched a Spanish-language programming service .

Read more
 

 
  Follow Us       Últimas Noticias en Español       Latest Latin American Headlines  
 
  Interact with Peers in our Linkedin Forums
Interact with Peers in our Linkedin Forums

Share your thoughs with Portada through Twitter
Share Your Thoughts with Portada through Twitter

Befriend Portada on Facebook
Become our Fan on Facebook!

   
> Opinando: Dean Donaldson “10 tendencias de los medios digitales para 2012” Opinando: Dean Donaldson “10 tendencias de los medios digitales para 2012”

> Nuevo Country Manager de comScore para Argentina y Uruguay Nuevo Country Manager de comScore para Argentina y Uruguay

> Mundo Interactivo Latino: Entrevista a Nicolás Berman, VP de Publicidad, MercadoLibre Mundo Interactivo Latino:  Entrevista a Nicolás Berman, VP de Publicidad, MercadoLibre

> La Nación de Argentina en pláticas para comprar ImpreMedia La Nación de Argentina en pláticas para comprar ImpreMedia

> Análisis: Qué implicaría la compra de ImpreMedia por La Nación Análisis: Qué implicaría la compra de ImpreMedia por La Nación

> Breaking Ads Mexico - México Webmonitor: BBVA, Royal Caribbean, Movistar y Liverpool Breaking Ads Mexico - México Webmonitor: BBVA, Royal Caribbean, Movistar y Liverpool

> Encuesta Portada: Publicidad digital crecerá en más del 15% en Latinoamérica Encuesta Portada: Publicidad digital crecerá en más del 15% en Latinoamérica
 
   
> comScore Appoints new Country Manager for Argentina and Uruguay comScore Appoints new Country Manager for Argentina and Uruguay

> Sounding Off: Silvina Moschini The closing of Megaupload: SOPA all over again? Sounding Off: Silvina Moschini The closing of Megaupload: SOPA all over again?

> Latin Interactive World: Interview with Ulises Vázquez – CEO, Matomy Mexico Latin Interactive World: Interview with Ulises Vázquez – CEO, Matomy Mexico

> Research: Just 9% of Marketers Say Traditional Agencies Have Been Good at Migrating to Digita Research: Just 9% of Marketers Say Traditional Agencies Have Been Good at Migrating to Digita

> Breaking Ads Mexico from México Webmonitor: BBVA, Royal Caribbean, Movistar and Liverpool Breaking Ads Mexico from México Webmonitor: BBVA, Royal Caribbean, Movistar and Liverpool

> Deutsche Welle Expands in Latin America Deutsche Welle Expands in Latin America

> Iran Launches Hispan TV for Hispanic Audiences Iran Launches Hispan TV for Hispanic Audiences