A listing of 2008 & 2009 rate card info for top 10 U.S. Hispanic magazines (by ad revenue); includes year-on-year rate base and ad-rate changes.
Notes:
*Hispanic Business decreased rate base and ad rates…
*Editorial Televisa properties and Mira have not yet determined ’09 rates.
|
Magazine
|
2008 Full Page
|
2009 Full Page
|
2008 Rate Base
|
2009 Rate Base
|
2007 Ad Rev. (000)
|
|
1 People en Español
|
$64,500
|
$64,500
|
540,000
|
540,000
|
$49,693
|
|
2 Latina
|
$40,315
|
$41,525
|
500,000
|
525,229
|
$36,042
|
|
3 TV y Novelas
|
$17,900
|
TBD
|
190,000
|
TBD
|
$16,153
|
|
4 Selecciones
|
$40,500
|
$42,900
|
375,000
|
375,000
|
$15,330
|
|
5 Siempre Mujer
|
$40,500
|
$48,300
|
400,000
|
450,000
|
$12,891
|
|
6 Vanidades
|
$16,500
|
TBD
|
155,000
|
TBD
|
$12,608
|
|
7 Ser Padres
|
$70,600
|
$74,840
|
700,000
|
700,000
|
$9,699
|
|
8 Hispanic Business
|
$19,976
|
$17,810
|
270,000
|
260,000
|
$8,055
|
|
9 Mira !
|
$14,385
|
$6,295
|
120,000
|
50,000 (Weekly)
|
$7,942
|
|
10 Hispanic Magazine
|
$21,750
|
TBD
|
315,900
|
TBD
|
$6,576
|
Source: Portada Research (2007 Ad rev. provided by AdAge)