El Clasificado has announced that it is launching new editions in San Diego and Ventura Counties, owing to the fast-growing Latino populations in those areas. The expansion will bring
El Clasificado's zone count to 24, and its circulation to 360,000.
Although ad revenues for print publications have been in steady decline,
El Clasificado's revenues have increased 130% during the past five years, according to the publication. The growth has prompted such organizations as
Hispanic Business, and the
Los Angeles Business Journal to name
El Clasificado one of the fastest-growing companies in Los Angeles and nationwide.
In the past ten years, San Diego County's Latino population rose almost 50%, continuing a decades-long trend fueled by steady immigration and high birth rates, according to the Census. In Ventura County, Latinos made up as much as 88% of the county's population growth during the late 1990's.
With the recent expansion, El Clasificado will reach roughly 90,000 readers in the cities of San Diego, Chula Vista, National City, Escondido, Imperial Beach, El Cajon and others in San Diego County, and in the cities of Oxnard, Santa Paula, Ventura, Camarillo and more in Ventura County.