| Speaker |
General Theme |
Key Points |
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| Nada Usina, President, JumpTV |
Hispanic online video advertising |
- Web 3.0: widgets, personalized browsers, and other emerging Web features |
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| Craig Desens, Chief Development Officer, NSA Media and President of Home Depot account |
How a key newspaper buying firm looks at Hispanic print |
- What Hispanic print media properties can do to make their vehicles more attractive to big-box retail advertisers
- Hot verticals in Hispanic print media |
| |
| Rick Marroquin, Chief Marketing Officer, Batanga |
Leveraging social networks and online communities to reach Latinos |
- Increasing ROI through Interactive Media |
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| Robert B. Nolan, Managing Partner Halyard Capital |
A private equty investor asseses the current Hispanic media investment scenario |
How have the valuations of Hispanic media properties evolved in the current credit crunch environment? |
| |
| Beth Fidoten, Print Director, Initiative Media |
Opportunities and challenges for Hispanic print and digital media |
-Expanding the Hispanic market. Advice from a Madison avenue print buyer. Emphasis on the Healthcare Sector |
| |
| Greg Anthony. SVP Multicultural Sales, Alloy Access |
Buying Print and Online Media into 2009 |
A major buyer provides advice to Hispanic Media properties about how to best reach out to clients and agencies in 2009. |
| |
| Tim Hahn, Director of Interactive, Latinworks |
How to extract digital media advertising dollars out of traditional media budgets. |
-The Hispanic digital media space is still very small. An expert provides advice on how to approach marketers and media buyers in a convincing way |
| |
| John Paton, CEO, Impremedia |
Engaging the Hispanic consumer online and offline |
- A newspaper company transitions into the digital media space |
| |
| Daniel Villarroel, Director Multi-Ethnic Marketing, Maybelline & Garnier |
Beauty, Cosmetics: How a large advertiser approaches the Hispanic market |
|
| |
| Sacha Xavier, Group Media Director, Avenue A-Razorfish |
How you should think about mobile marketing for Hispanics and why. |
The perspective of a decision maker in a large digital Agency. |
| |
| Al Cruz, Communications Strategic Director AT&T Account, MEC Bravo |
Expanding content offerings through digital media applications: Mobile |
|
| |
| Liz Perez Angeles, Director CRM, Kraft |
Case Study: Consumer Packaged Good Advertising in the Hispanic Market |
|
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| Ilia Leon, Director Multicultural Media, Zenith Optimedia |
Working towards increased Hispanic Advertising Budgets |
|
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| Cynthia Nelson, COO, Todobebe |
Digital Publications, Digital Newsstands, Audiovisual applications and more... |
|
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| Andrea Slodowicz, Media Director, SMG-MV42 |
Case Study: Consumer Packaged Goods Advertising:Media Mix, Modelling,ROI, Language Choice, Brand positioning |
|
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| Darren Scott, CEO Primiro |
Mobile Tagging |
|
| |
| Arturo Duran, CEO, Impremedia Digital |
Offline media's audience and advertisers face big opportunities in expanding their content offerings through a wide array of digital solutions |
|
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| Javier Aldape, VP Niche products, Scripps Newspapers |
A major newspaper publisher gives advice on how to increase print's share in Hispanic advertising budgets |
|
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| Marti Frucci, Managing Director, De Silva & Phillips |
The view from a large general market M&A house on current media valuations |
|
| |
| David Jones, General Manager of the HipCricket, Hispanic Mobile Marketing Network |
Mobile Advertising in the Hispanic Market: Where we are and where we are going to |
|
| |
| Larry Upton, Founder and CEO of edioma |
How do mobile service providers work with telcos and media properties in order to reach first generation Hispanics |
|
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| Damian Bellumio, President & Founder Hoodini Entertainment |
A media entrepreneur provides advice on financing media companies |
|
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| Ruth Gaviria, Executive Editorial and Publishing Director, Meredith Hispanic Ventures |
A major magazine publisher talks about the media buying process |
|
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| Alejandro Rodriguez, Director Sales, Starmedia |
Digital media buying and selling in 2009 |
|
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| CONFIRMED ATTENDEES FROM THE MEDIA BUYING COMMUNITY |
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| Halim Trujillo, Senior Partner, Director of Multicultural Planning, Mindshare |
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| Katherine Cardenas, Media Supervisor, MPG Diversity |
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| Tania Peralta, Hispanic Marketing Manager 1-800 Flowers Hispanic Marketing Manager 1-800 Flowers |
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| Susan Tineo, Planning Director, Mindshare |
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| Gennie Mejia, Associate Media Director, Zenith Optimedia |
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| Juan Chouza, Media Planner, Mindshare |
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